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The Business of Women’s Football: Masterclass with Maria Tikas, Sports Journalist at Diario Sport covering FC Barcelona

May 9, 2024

Master Football Business

Women’s Football is on the rise


SBI had the pleasure of welcoming back former student Maria Tikas, sports journalist for Diario Sport in Barcelona, to deliver an insightful masterclass on ¨The Business of Women’s Football.¨


Maria covers FC Barcelona’s women’s side as well as the Spanish women’s national team. Prior to her role as an established journalist, she also worked for FC Barcelona and did corporate communication for other government and private entities.



During her masterclass, she shared valuable data about the growth of women’s football, including data from the Women’s Champions League final in 2023, between FC Barcelona and Wolfsburg. According to viewership statistics, there was a global audience of more than 50 million viewers in comparison to the previous year, including an increase of 17% in total viewership.



Furthermore, Maria also noted that the audience for the women’s game is different than the men’s game, and as such there are many opportunities for sponsors and other stakeholders to invest in the game, while it continues to show great potential.



Finally, she shared her personal journey and provided tips to those looking to get into the football industry. She said that opportunities come with hard work and persistence and if those looking to break into the industry want to find an opportunity, the women’s game might be the right place to start.



Maria’s masterclass is part of SBI’s Master in Football Business & Management, a program designed for those looking to start or move into leadership positions in the football industry. The program counts with numerous guest speakers from the top clubs, leagues, federations and other industry stakeholders in football.



Speakers of the course come from clubs including FC Barcelona, Real Madrid, Liverpool FC, Manchester United, Manchester City, PSG, Chelsea FC, Arsenal, West Ham United, Inter Milan, as well as FIFA, UEFA, MLS and numerous other clubs, leagues, federations, agencies, media outlets, law firms and other industry stakeholders.



To learn more about the Master in Football Business & Management you can click HERE.



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