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How to Run a Successful Football Club

Online Certificate: Based on the SD Eibar Management Model

Start Date : Request more info | Duration : 5 Months

Secure Your Spot Here
  • FORMAT Online

  • Language English

  • Next intake Request more info

  • Duration 5 Months

  • Fee € 4,500

"How to Run a Successful Football Club" is an online certificate program designed to provide learners with exclusive insight and perspective on the day-to-day operations of a top-flight football club in Spain's La Liga.




Delivered in partnership between SD Eibar and the Sports Business Institute Barcelona, the program provides a first-hand look at the club's successful management model that has been admired worldwide for maximizing its resources and remaining competitive year after year in La Liga despite operating one of the smallest budgets in the competition.

SD Eibar is widely recognized in the football industry for being one of the most modern, open and transparent clubs in La Liga. With a rich history of 75 years, the club's management model has been studied across the top business schools in Spain and abroad. In fact, SD Eibar ranks as number 117 of Europe's fastest growing companies, according to a recent study done by the Financial Times. See here

The five-month course will be delivered online and will expose students to the business strategy of the club through live lectures via web conferences with club executives, real-life case studies and an optional two-day site visit to SD Eibar's Ipurua Stadium, located in the heart of the Basque Country.

“How to Run a Successful Football Club” is the ideal course for professionals looking to start or advance their professional career in the football industry and gain a first-hand look at how a top-flight club in La Liga operates successfullly year after year.

Key Takeaways for the program include:


  • Lectures and course content prepared by SD Eibar staff and led by the Sports Business Institute (SBI) Barcelona

  • Best practices from key football industry leaders with experience working for a consolidated club in La Liga

  • First-hand access to the extraordinary ecosystem of SD Eibar's management model

  • Opportunities to build meaningful and profound relationships with program participants worldwide and SD Eibar executive staff

  • All-access visit to SD Eibar's Ipurua Stadium to gain a full understanding of the club's day-to-day operations

The Online Certificate on "How to Run a Successful Football Club" is designed for:

  • Professionals in the football industry who seek to enhance management skills and leadership capabilities for personal development and organizational growth

  • Professionals from other corporate sectors looking to gain an understanding on the football industry

  • Professionals seeking to change careers looking to have an understanding on the inner workings of a professional football club

  • Investors seeking to gain football industry insight prior to acquiring a professional football club

Proficiency in spoken and written English is essential. In some cases a telephone interview may be required. 

This porgram is divided into three different terms, ending with an optional visit to SD Eibar.


1. Financial Management

2. Digital Business 

3. Media & Communications I

4. Media & Communications II


5. Stadium Venue Management 

6. Marketing & Sponsorship 

7. Licensing & Merchandising 

8. International Business Strategy 

9. International Partnerships


10. SD Eibar Foundation 

11. Executive Board Business & Management

12. Technical Sport Management

13. Final Project

14. SD Eibar Experience Tour - Includes graduation ceremony and study tour at SD Eibar's Ipurua Stadium (*Optional)

* Flight and accommodation is not included in tuition fee
Upon successful completion of the program participants will receive a certificate of completion issued by the Sports Business Institute Barcelona in collaboration with SD Eibar. The certificate will also receive the recognition from La Liga. 

The program is divided into three terms and it culminates with a two-day optional visit to SD Eibar's Ipurua Stadium to gain a first-hand look at how the club operates across all areas.


Studying "How to Run a Successful Football Club" will benefit you from the latest technology-enabled education. Our interactive methodology combines live web conferences led by the club's top professionals with an integral online platform through which the contents of the course are delivered.



The program has been designed to be done in parallel with other professional and/or academic commitments. 

Course methodology consists of the following five academic pillars:

The course faculty for "How to Run a Successful Football Club" is comprised of the executive staff of SD Eibar. Each module is taught by the manager of the corresponding department ensuring that the learnings are based on real-life case studies rather than academic theory. 

By having the staff of SD Eibar deliver all the training content students are ensured to have a deep understanding across all areas of a top football club from La Liga. 


Some of the faculty members include:

  • Patricia Rodríguez - CEO

  • Ainara López de Viñaspré - Marketing and Sales Manager 

  • Eduardo Valdés - International Business Development Manager 

  • Yogaraj Kumar - New Business Development Officer

  • Beñat Redondo - Fan Engagement and Administrative Manager 

  • Ibon Goiko - Digital Content Creator & Editor

  • Iñigo Echapare - Marketing & Sales Coordinator

Candidates who successfully complete "How to Run a Successful Football Club" will be well-suited for a wide-range of management roles in the football industry including:


  • Positions in marketing, sponsorship and operations management inside a professional football club, federation, competition or other sports property
  • Management roles in the finance department of a football club, federation, competition or other sports organization including consulting firms, brands, sports law firms, etc

  • Executive roles in digital marketing, CRM, data analytics and fan engagement within a football club

  • Business development management roles for a football club, governing body, sports organization, brand, representation firm, etc.

  • Stadium and venue management roles within a sports organization

  • Director of a foundation within a professional football club

  • Sporting Director of a professional football club


Admission Procedure

1. Fill out online registration form on this page

2. Complete payment online of application fee of 50 Euros by filling out the form on this page and clicking on the "Register" button.

3. Once the application fee payment has been received a member of our team will contact you to schedule a personal phone call to discuss your course registration. You will also be asked to send us your CV.

5. Upon acceptance you must complete the payment of the outstanding course tuition balance of 4,500 by bank transfer.  



Bank Details are as follows:


Beneficiary: Sports Business Institute Barcelona 

Bank Account Number:  2100-3003-52-2200772927


IBAN code: ES38 2100 3003 5222 0077 2927

Name of bank: CaixaBank

Branch Details: Gran de Gràcia 18, 08012 Barcelona, Spain / 34 93 406 48 70

Amount: 4,500€ 



*Please include your name and the following reference: SDEIBAR2019


After completing the bank transfer please send us a copy of the confirmation to accounts@sbibarcelona.com


Once the payment has been processed you will receive an email from the Sports Business Institute Barcelona confirming your enrollment to your course.



Admission Requirements

Below you will find the criteria required to be admitted to the Online Certificate on "How to Run a Successful Football Club"

  • Bachelor’s degree, diploma or equivalent
  • CV/Resume and cover letter
  • Advanced level of English

*Exceptions will be made for individuals with relevant experience. 

*Application fee is fully refundable for those candidates that are not accepted into the program. 

**To find out more about our payment plan by installments please contact our team at contact@sbibarcelona.com for further details.


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Find out what our former students are saying about us

Matteo Trevisani, Digital Marketing Specialist, CONCACAF

I enrolled in several programs at the Sports Business Institute Barcelona to acquire new skills and network with industry professionals. I am absolutely thrilled to have taken their programs as they have given me valuable and practical information that I have used in my professional life. The material presented in the course is very relevant, fresh and easy to comprehend. I would recommend their courses to anyone who is looking to break into the sports industry or is currently working at a sports organization. The courses offer so many takeaways and lessons that will be used in the future. Congratulations to Diego, Emma and the entire SBI team for their organization and drive to deliver top-quality content to students!

Richard Lamb, Chief Revenue Officer, West Ham United

¨Well-researched, engaging, challenging and thoroughly enjoyable, these are first-rate courses useful for both people in the football industry or aspiring to work in football. The content was highly relevant and up-to-date, reflecting the different approaches to this fast-paced industry, while also looking at the potential developments and opportunities. SBI Director, Diego Valdes, has fantastic experience in the many aspects of football and has the ability to impart knowledge in an engaging and interesting manner, which encourages participants to think for themselves and gain a deep understanding of the field. Working in the football industry myself, I have been able to improve my skill-set and ability to perform my job thanks to this course. I would wholeheartedly and without reservation recommend their programs to anyone either in the industry or aiming to gain a fundamental understanding of how football works off the pitch.¨

Wes Morgan, Captain of Leicester City FC and Premier League Winner

Studying a Masters at the Sports Business Institute Barcelona has allowed me to gain a full understanding on the business side of football. In many ways it has opened my eyes into the sector that I work in as a professional footballer. They are top professionals that are well-connected in the sports industry.



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