Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries.
Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology.
Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.
It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences.
Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation.
During this program you will learn about:
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Monetization of digital assets for a sports organization
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Strategic overview for deployment of new technology within a sports property
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New opportunities for fan engagement brought on by the digital era
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Forecast and evaluate new digital trends in the business and sport ecosystem
Download the prospectus
here.
Stephen Bourke, Program Director of this certificate program, has shared his insights in the form of infographics and blogs on different aspects of the business of sports in disrupted times. You can find all the artcles
HERE.
The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization.
It is the first program focusing on the transformation and specialization of digital business in the sports industry.
Key Benefits of the program include:
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World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.
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Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.
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Selective entrance criterion ensuring quality for the program and optimizing networking opportunities
ACADEMIC CURRICULUM
Learning Objective: to think and act strategically in the era of sports business disruption to become a digital leader and agent of change in your career and organization
TERM 1 - SPORTS BUSINESS IN DIGITAL
MODULE 1.A: INTRODUCTION
Overview: How the digital economy and fan behaviours are redefining sports business responsibilities
- Sports Business Digital Tipping Point
- Sports Business 10 Digital Age Responsibilities
MODULE 1.B: DIGITAL TRANSFORMATION
Overview: Overcoming the buzz of digital transformation and digital maturity
- Digital Transformation defined
- Digital Maturity defined
TERM TWO: ACHIEVING DIGITAL MATURITY
Overview: Examination of what to do (and not to do) to become a digitally mature organization
MODULE 2.A: DIGITAL MATURITY SUCCESS FACTORS (PART ONE)
- Overcoming barriers to digital transformation
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
MODULE 2.B: DIGITAL MATURITY SUCCESS FACTORS (PART TWO)
- Fan centred design
- Corporate success factors (e.g., IT, Finance, Marketing)
- Open Innovation
TERM THREE: BECOMING A SOCIAL BUSINESS
MODULE 3.A: MARKETING WITH ANALYTICS
Overview: How analytics is re-defining the marketing function and creating markets of one
- Digital Marketing Models
- Digital Marketing Capabilities
- Sources of fan data
- How marketing data is used in sports business
- Best practices and case studies
MODULE 3.B: BECOMING A SOCIAL BUSINESS
Overview: Aligning the business to the connected fan- Social Media Platform Selection
- Monetizing Digital and Social Media
- Social Media Best Practice and Trends
- Mobile Apps
- Esports
TERM FOUR: DATA AND TECHNOLOGY
Overview: Becoming a data and analytics master
MODULE 4A: DATA STRATEGY
- Data and Analytics / Artificial Intelligence
- Establishing a data-enabled culture
- Innovating with data
- Best practices and case studies
MODULE 4B: DIGITAL TECHNOLOGIES AND THEIR USE IN SPORTS BUSINESS
Overview: A non-technical take of the technologies impacting society and the business of sport
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Augmented and virtual reality
- Blockchain
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.
This course is led by
Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.
The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.
The guest lecturers for the Certificate in Managing Digital Transformation in Sport are leaders in their fields.
SPEAKERS OF PREVIOUS EDITION INCLUDE:
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Charlie Sung Shin, Vice President, Data & Analytics at Major League Soccer
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Jack Elkins, Director of Innovation at Orlando Magic
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Christine Stoffel, Founder & CEO of Sports & Entertainment Alliance in Technology (SEAT)
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Tom Halls, Head of Strategic Development at Gfinity
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Jon Burkhart, Content Strategist and Innovation Lead / CEO of TBC Global
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Priya Narasimhan, Founder & CEO of YinzCam
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Fiona Green, Director & Co-Founder of WINNERS
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Jesper Nyholm, Founder & CEO of 7Peaks
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Our team is dedicated to connecting learners with a wide range of executives and employers from across the football and sport industry to build your network and optimize your career opportunities.
The program also includes access to the "Career Development & Mentorship Program", done in parallel with the course that includes a series of workshops and individual sessions that are tailored to the specific aspirations of each candidate based on his/her specific career goals, age, geographical location, previous experience, background and overall motivations of working within the football industry.
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Learners will also have access to several sporting recruitment firms which regularly advertise vacancies in the football industry at a worldwide level.
As alumni you will receive the following services:
- Access to programs and workshops with industry executives
- Recruiting events in football
- Individual career advising
- Lifelong support as alumni
Admission Requirements
To register for the Certificate in Managing Digital Transformation in Sports Online you must meet the following criteria.
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Bachelor’s degree, diploma or equivalent
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Advanced level of English
*Exceptions may be made on a case by case scenario.
Registration Procedure
1. Fill out online registration form on this page.
2. Secure your spot in the program by paying the 50 Euro application fee. You must fill out the form on this page and click on the "Continue to Payment" button.
3. Once the application fee has been paid a member of our team will contact you for a telephone interview to confirm your registration and discuss next steps for paying the course tuition via bank transfer.
*Application fee is fully refundable for those candidates that are not accepted into the program.
**To find out more about our payment plan by installments please contact our team at contact@sbibarcelona.com for further details.
