FORMAT ONLINE
Language ENGLISH
Next intake Request more information
Duration 6 Months
Fee € 2,950
Key Benefits of the program include:
ACADEMIC CURRICULUM
Learning Objective: to think and act strategically in the era of sports business disruption to become a digital leader and agent of change in your career and organization
TERM 1 - SPORTS BUSINESS IN DIGITAL
Overview: How the digital economy and fan behaviours are redefining sports business responsibilities
- Sports Business Digital Tipping Point
- Sports Business 10 Digital Age Responsibilities
MODULE 1.B: DIGITAL TRANSFORMATION
Overview: Overcoming the buzz of digital transformation and digital maturity
- Digital Transformation defined
- Digital Maturity defined
TERM TWO: ACHIEVING DIGITAL MATURITY
Overview: Examination of what to do (and not to do) to become a digitally mature organization
MODULE 2.A: DIGITAL MATURITY SUCCESS FACTORS (PART ONE)
- Overcoming barriers to digital transformation
- Leadership and Strategy
- Culture and Governance
- Business Model Innovation
MODULE 2.B: DIGITAL MATURITY SUCCESS FACTORS (PART TWO)
- Fan centred design
- Corporate success factors (e.g., IT, Finance, Marketing)
- Open Innovation
TERM THREE: BECOMING A SOCIAL BUSINESS
MODULE 3.A: MARKETING WITH ANALYTICS
Overview: How analytics is re-defining the marketing function and creating markets of one
- Digital Marketing Models
- Digital Marketing Capabilities
- Sources of fan data
- How marketing data is used in sports business
- Best practices and case studies
MODULE 3.B: BECOMING A SOCIAL BUSINESS
Overview: Aligning the business to the connected fan- Social Media Platform Selection
- Monetizing Digital and Social Media
- Social Media Best Practice and Trends
- Mobile Apps
- Esports
TERM FOUR: DATA AND TECHNOLOGY
Overview: Becoming a data and analytics master
MODULE 4A: DATA STRATEGY
- Data and Analytics / Artificial Intelligence
- Establishing a data-enabled culture
- Innovating with data
- Best practices and case studies
MODULE 4B: DIGITAL TECHNOLOGIES AND THEIR USE IN SPORTS BUSINESS
Overview: A non-technical take of the technologies impacting society and the business of sport
- Internet of Things
- Cloud Computing
- Mobile Computing
- Digital and Social Media
- Augmented and virtual reality
- Blockchain
You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.
Our team is dedicated to connecting learners with a wide range of executives and employers from across the football and sport industry to build your network and optimize your career opportunities.
The program also includes access to the "Career Development & Mentorship Program", done in parallel with the course that includes a series of workshops and individual sessions that are tailored to the specific aspirations of each candidate based on his/her specific career goals, age, geographical location, previous experience, background and overall motivations of working within the football industry.
Learners will also have access to several sporting recruitment firms which regularly advertise vacancies in the football industry at a worldwide level.
As alumni you will receive the following services:
- Access to programs and workshops with industry executives
- Recruiting events in football
- Individual career advising
- Lifelong support as alumni
Admission Requirements
To register for the Certificate in Managing Digital Transformation in Sports Online you must meet the following criteria.
*Exceptions may be made on a case by case scenario.
Registration Procedure
1. Fill out online registration form on this page.
2. Secure your spot in the program by paying the 50 Euro application fee. You must fill out the form on this page and click on the "Continue to Payment" button.
3. Once the application fee has been paid a member of our team will contact you for a telephone interview to confirm your registration and discuss next steps for paying the course tuition via bank transfer.
*Application fee is fully refundable for those candidates that are not accepted into the program.
**To find out more about our payment plan by installments please contact our team at contact@sbibarcelona.com for further details.