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Certificate in Football Business Management

Online Program

Start Date : October 2018 | Duration : 8 Months

Secure Your Spot Here

  • Language ENGLISH

  • Next intake October 2018

  • Duration 8 Months

  • Fee € 6,500

The Certificate in Football Business Management is an eight-month online program designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry. 

The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and Visionary Sports Investment, the creators of the world-leading MSc in Sporting Directorship. The certificate is recognized by the Centre for Sports Business at Salford University Business School.

The eight-month program includes:

  • Live Weekly Online Classes With Top Football Industry Executives. Previous guest lecturers included executives with experience working for top organizations such as FC Barcelona, Manchester City FC, Arsenal FC, Major League Soccer, Liverpool FC, Adidas, Nike, KPMG Football Benchmark, APOEL FC, AZ Alkmaar, among numerous others 

  • Personalized Career Development Mentoring Program. Tailored career mentoring program based on each candidate's career goals, aspirations, age, geographical location, previous experience and motivations. Each course candidate is assigned a personal career mentor to optimize career advancement opportunities during the duration of the program. See details here.

  • Extensive Networking Opportunities. Profile of candidates for the program have included professional Premier League Players, football club board members, national team head coaches, among numerous other executives from the football and corporate sectors. See previous student profile here

  • Internship Opportunities in Football. Our network of contacts of our institutions is comprised of top football clubs, governing bodies, marketing agencies, sponsoring brands, player representation and sports law firms among numerous others. When exclusive internship opportunities become available they are offered to interested candidates of the program. 

  • Corporate Football Tour & Graduation Dinner in Barcelona. Includes visits to FC Barcelona, RCD Espanyol and various other corporate activities in Barcelona.Two-day program included in course fee. 

  • Delegate Pass to the World Football Summit in Madrid. Held on September 24-25, 2018. One of the world's leading football industry congresses. See details here.

  • Exclusive Invitation to the Sporting Directors Summit 2018 in Mancheste on September 11, 2018. An invitation-only event to network and interact with football's leading sporting directors in the UK and worldwide. See details here.

The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.

Download the prospectus here


The program is aimed at those looking to start or advance their career in the business side of the football industry.

Key Benefits of the program include:

  • World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.

  • Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.

  • Course includes enrollment to the ""Career Development in Football" Mentorship Program.  Click on "Career Paths" tab for further informtion. 

  • Selective entrance criterion ensuring quality for the program and optimizing networking opportunities

  • Includes study trip in Barcelona and graduation ceremony - Summer 2018 (air fare and accommodation excluded)

Candidates will be prepared to influence and lead change across all sectors within football. You will hone your leadership through a highly personalized development program to be equipped with a powerful combination of strong business acumen and real-life knowledge about the football industry. 

*The certificate is imparted by the Sports Business Institute Barcelona in partnership with Visionary Sports Investment in the UK. It is a complementary industry-oriented program of multidisciplinary character led by top football industry professionals.

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the football industry.

The well-rounded curriculum is divided into three terms that cover the following areas:


1. Introduction to the Business of Football
2. Football Marketing & Sponsorship
3. CRM and Data Analytics in Football
4. Stadium Management and Club Operations in Football
5. Financial Management in Football


6. Digital Business Management in Football 
7. Digital Marketing, Monitoring & Monetization in Football
8. Football Fan Engagement and Community Relations
9. Media and Communications in Football
10. Emerging Markets in Football


11. Performance Management in Football
12. Football HR and Career Management
13. Player Representation in the Football Industry
14. Football Law and Legislation
15. Athlete Brand Management in Football
16. Final Project

As an optional complement to the program we offer you the possibility of attending a corporate football tour and graduation ceremony in Barcelona consisting of the following:

•  Professional visits to the top football clubs and corporate sporting organizations in Barcelona

•  Career development workshops for optimizing professional advancement in the football industry

•  Networking opportunities with industry executives

•  Cultural and social events in Barcelona

•  Graduation ceremony

This is a unique experience exposing students to the business models of the most successful sporting organizations in Barcelona and offering numerous networking opportunities. 

*Travel and accommodation are not included in the course fee.  It is not mandatory to attend the face-to-face component in Barcelona. 

For further information including accommodation queries and logistical details please contact our Student Recruitment & Admissions team by email at contact@sbibarcelona.com

** Please note that some program content may be subject to change

Studying the Certificate in Football Business Management Online you will benefit from the latest technology-enabled education. Our interactive methodology combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.

The guest lecturers for the Certificate in Football Business Management are leaders in their fields. Many of them have experience working in the top football clubs in the world and others have active consulting practices and other businesses within the football industry.


  • Claudio Borges - Digital Business, CRM and Analytics Manager at City Football Group (Manchester City, NYCFC, Melbourne FC)
  • Joaquim Cardona - Former Head of Digital Business at FC Barcelona
  • Richard Clarke - Former Managing Editor at Arsenal FC
  • Mark Davies - Global Head of Partnerships, Swansea City FC
  • Ornella Desirée Bellia - Judge of the FIFA players' status sub-committee, FIFA
  • Marios Christodoulou - Operations Manager at APOEL FC
  • Matthew Buck - Director of Player Management at The PFA (Professional Footballers' Association)
  • Grant Downie, OBE - Head of Performance at the Academy of Manchester City FC
  • Bas Schnater - Fan Engagement, CRM & Digital at AZ Alkmaar
  • Pedro Iriondo - Senior Consultant - Senior Business Consultant Sports Practice - KPMG Football Benchmark
  • Mario Leo - CEO and Founder -Result Sports 
  • Darren Simmons - Managing Director, The Executives in Sports Group
  • Professor Chris Brady, Director, Centre for Sports Business, University of Salford Manchester (Co-author of Carlo Ancelotti's book "Quiet Leadership")

The broad expertise of the guest speakers creates a learning environment with great industry depth and range to provide students with real-life cases and best-practices from across the football industry. 

The program is led by Diego Valdes, Director at the Sports Business Institute Barcelona and Tony Faulkner, Co-Founder of Visionary Sports Investment and former Performance Manager at Manchester City Football Club.

Together they have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United,PSG, Inter Milan, Juventus, Galatasaray,the Mexican Football Federation among numerous other top sports properties.

Our team is dedicated to connecting students with a wide range of executives and employers from across the football industry to build your network and optimize your career opportunities.

The program also includes enrollment to the "Career Development in Football" Mentorship Program. It is an eight-month program done in parallel with the course that includes a series of workshops and individual sessions that are tailored to the specific aspirations of each candidate based on his/her specific career goals, age, geographical location, previous experience, background and overall motivations of working within the football industry. 



Students will also have access to several sporting recruitment firms which regularly advertise vacancies in the football industry at a worldwide level. 

As alumni you will receive the following services:

- Access to programs and workshops with industry executives
- Recruiting events in football
- Individual career advising
- Lifelong support as alumni

An internship provides students with hands-on practice and valuable industry experience. As a student of the Certificate in Football Business Management you will develop in-depth knowledge in all areas of the football industry increasing your value across all sectors.

You will have the support of our staff in helping you find the perfect internship opportunity to show your potential to employers across the football industry.

Although internships are not guaranteed in the program, numerous candidates have gone on to secure them based on different criteria such as age, prior experience in the industry and geographical location. 


The Online Certificate in Football Business Management is delivered by the Sports Business Institute Barcelona and Visionary Sports Investment and recognised by the Centre for Sports Business at Salford University School of Business. It is a complementary industry-oriented program of multidisciplinary character.


The program bridges the gap between an academic approach to learning and the real-life environment of the football industry. As our training initiatives are focused on real-life case study analysis and guest speaking sessions from top football executives they are highly regarded in the football industry. As proof we can proudly say that we have trained executives from the top football clubs, leagues, associations, media outlets and brands.
For additional reference about our training programs feel free to read testimonials from our alumni here.

Admission Requirements

Below you will find the criteria required to be admitted to the Certificate in Football Business Management Online.

  • Bachelor’s degree, diploma or equivalent
  • CV/Resume and cover letter
  • Advanced level of English

*Exceptions will be made for individuals with relevant sports industry experience.

Admission Procedure

1. Fill out online registration form on this page

2. Upload your CV and cover letter in English. Cover letter should include your motivations for applying to the program and previous relevant experience.

3. Complete payment online of application fee of 120 Euros by filling out the form on this page and clicking on the "Register" button.

4. Once the application fee payment has been received, a member of our team will contact you to schedule a personal virtual interview with the Program Director(s).

5. Within 48 hours after your interview you will receive a written notice informing you if you have been accepted to the program.

6. Upon acceptance you must complete the payment of the outstanding course tuition balance of 6,080 Euros by bank transfer before October 15th, 2017.  (Bank details will be sent to you via email)

*Application fee is fully refundable for those candidates that are not accepted into the program. 

**To find out more about our payment plan by installments please contact our team at contact@sbibarcelona.com for further details.


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Find out what our former students are saying about us

Matteo Trevisani, Digital Marketing Specialist, CONCACAF

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  • I enrolled in several programs at the Sports Business Institute Barcelona to acquire new skills and network with industry professionals. I am absolutely thrilled to have taken their programs as they have given me valuable and practical information that I have used in my professional life. The material presented in the course is very relevant, fresh and easy to comprehend. I would recommend their courses to anyone who is looking to break into the sports industry or is currently working at a sports organization. The courses offer so many takeaways and lessons that will be used in the future. Congratulations to Diego, Emma and the entire SBI team for their organization and drive to deliver top-quality content to students!

    Rebecca James, Communications Manager at Arsenal FC.

    I needed a new challenge and SBI gave me the flexibility and support to achieve a Masters degree whilst maintaining a high standard at work and travelling up and down the country and Europe for work. The course was incredibly informative and helpful and I enjoyed studying with people from all over the world. I recommend the course for anyone currently working in football or aspiring to get a career in football.

    Wes Morgan, Captain of Leicester City FC and Premier League Winner

    Studying a Masters at the Sports Business Institute Barcelona has allowed me to gain a full understanding on the business side of football. In many ways it has opened my eyes into the sector that I work in as a professional footballer. They are top professionals that are well-connected in the sports industry.



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