Master in Football Business Management
A practical Master designed to optimize your career opportunities in the football industry
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8 MONTHS

OCTOBER 16, 2023

ONLINE

ENGLISH

7,500 €
Key Benefits
Live weekly online classes with top football industry experts
Networking opportunities
Personalized career development mentoring program
Corporate football tour & graduation dinner in Barcelona
Guaranteed internship in the football/sports industry
Exclusive group of professionals on WhatsApp
Join a global community

Curriculum
– Introduction to the Business of Football
– Marketing in the Football Industry
– Sponsorship Management & Activation in Football
– Stadium Management and Club Operations in Football
– Commercial Disruption in Football
– Blockchain, Fan Tokens & New Partnership Initiatives
– Running a Sustainable Football Club
– Financial Management in a Football Sports Property
– Digital Marketing & Monetization in Football
– Digital Transformation in Football
– Innovation & Fan Experiences
– CRM and Data Analytics in Football
– Football Fan Engagement and Community Relations
– Social Media Management in Football
– Communications in Football
– International Strategy of a Football Club
– TV Broadcasting Rights
– Athlete Brand Management in Football
– Player Representation in the Football Industry
– The Role of the Sporting Director
– Sports Law and Legislation in the Football Industry
– FIFA Law
– Leadership in Football
– Final Project
* Please note that some program content may be subject to change
Guest Speakers
We believe in practical learning.
All of SBI’s guest speakers are working professionals at clubs, leagues, federations, media outlets, agencies, representation firms and other football stakeholders worldwide.
Learning virtually allows you to connect with experts with experience working for organisations such as FIFA, UEFA, Manchester United, Manchester City, Arsenal, FC Barcelona, Real Madrid, among numerous others.
Our unique hybrid learning model allows you to learn and network with top level professionals working in football.
We rely on an agile methodology of live weekly virtual lessons and a learning experience that is complemented by a cutting-edge online campus.
Through our unique case study method, delivered by top executives in football, we seek to prepare you for real-life scenarios you will face in the industry.
SBI’s methodology is practical and based on real-life cases and scenarios. We will prepare you for the situations you will face in the real world. Our cases have been designed by professionals working in the football industry, therefore you will not have textbook theory.
At SBI we believe that in order to truly understand the business side of the game you must be taught by those who have direct and relevant experience. For this reason, each year we select the best executives from across top clubs, federations, governing bodies, brands, agencies and media outlets to act as guest speakers for the program. Our lineup regularly includes executives with experience working for FIFA, UEFA, Manchester United, Manchester City, FC Barcelona, Real Madrid, Arsenal, CONCACAF, APOEL, Adidas, Nike, among numerous others.
As an SBI student you will benefit from an exclusive network that will support you and collaborate with you during your academic studies and beyond. You will form part of the SBI network, comprised of numerous professionals and decision-makers in football.
The Master in Football Business & Management is academically recognized by Florida Global University, a multidisciplinary academic institution based in Miami, USA.
Through this partnership Florida Global University provides an academic endorsement for SBI’s Master in Football Business & Management playing an important role in establishing academic rigor for the master’s degree.




Mentors
Personalized Career Development Mentoring Program. Tailor career mentoring program based on each student’s goals, aspirations, age, geographical location, previous experience and motivations. We will map out a career plan together with you so you can begin building your network and setting the bases to start or advance your career as a football agent/intermediary
Our students work at
We offer the opportunity to carry out professional internships to obtain first-hand experience in numerous football organizations, to initiate or advance in the development of professional careers in the area of football and sport.
Graduation
The graduation ceremony takes place in Barcelona over a two-day period. Students learn about the successful business models of some of the top sporting organizations in Barcelona and network with industry professionals.
The program includes:
Graduation Ceremony – held at RCD Espanyol Stadium
Corporate visit to FC Barcelona – includes visit to FC Barcelona stadium, museum and case study
Corporate visit of RCD Espanyol – includes visit to stadium, museum, and marketing masterclasses
Sports Retail Marketing Experience – includes a sports marketing experiential visit to FC Barcelona’s Mega Store
Graduation Dinner – a typical Spanish gastronomic dinner with all delegates culminating the program
Dates: June, 2024
Location: Barcelona, Spain
Access Pass to World Football Summit
The World Football Summit is a global event held in Seville, Spain that brings together industry leaders, experts, and stakeholders from different countries and backgrounds. It will take place on September 20-21, 2023.
As a student of SBI’s Master in Football Business & Management you will have an access pass to the conference.
You will learn the latest trends in football business. You will also network with top football industry decision-makers.
As an SBI student, you will participate in exclusive workshops under the program ¨Job Match¨ which will be helpful for building your professional network and finding potential internship or job opportunities.
The conference pass is included in the course tuition fee.
Testimonials
How to apply
APPLICATION PROCESS
- Click on ¨Apply Now¨ and complete the online application form
- Pay the 120 Euro application fee
- Send your updated CV and motivation letter to contact@sbibarcelona.com
- The SBI Academic Board will review your application. You will receive an admission notification within 5 business days after applying.
- Upon admission you will be provided instructions to pay the tuition fees via bank transfer
*Application fee is fully refundable for those candidates that are not accepted.
APPLICATION DEADLINES
July 15, 2023
Early Decision Application Deadline
October 6, 2023
Regular Decision Application Deadline
As the program is in high demand each year we trongly recommend interested candidates to apply before this deadline if they are seriously considering the Master’s and want to have a legitimate chance at securing a place.
TUITION FEES
Tuition fee for the eight-month Master in Football Business & Management is 7,500 Euros.
This includes teaching from our faculty of top football industry professionals, academic material and additional mentorship sessions. It also includes the 2-day graduation trip in Barcelona (airfare and accommodation excluded, and a pass to the World Football Summit in Seville).