Master in Football Business Management

SUMMARY KEY BENEFITS CURRICULUM SPEAKERS METHODOLOGY MENTORS GRADUATION TESTIMONIALS HOW TO APPLY

A practical Master designed to optimize your career opportunities in the football industry

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How to apply

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8 MONTHS

OCTOBER 16, 2023

ONLINE

ENGLISH

7,500 €

Key Benefits

Live weekly online classes with top football industry experts

Networking opportunities

Personalized career development mentoring program

Corporate football tour & graduation dinner in Barcelona

Guaranteed internship in the football/sports industry

Exclusive group of professionals on WhatsApp

Join a global community

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Curriculum

– Introduction to the Business of Football
– Marketing in the Football Industry
– Sponsorship Management & Activation in Football
– Stadium Management and Club Operations in Football
– Commercial Disruption in Football
– Blockchain, Fan Tokens & New Partnership Initiatives
– Running a Sustainable Football Club
– Financial Management in a Football Sports Property

– Digital Marketing & Monetization in Football
– Digital Transformation in Football
– Innovation & Fan Experiences
– CRM and Data Analytics in Football
– Football Fan Engagement and Community Relations
– Social Media Management in Football
– Communications in Football
– International Strategy of a Football Club
– TV Broadcasting Rights

– Athlete Brand Management in Football
– Player Representation in the Football Industry
– The Role of the Sporting Director
– Sports Law and Legislation in the Football Industry
– FIFA Law
– Leadership in Football
– Final Project

* Please note that some program content may be subject to change

Guest Speakers

We believe in practical learning.

All of SBI’s guest speakers are working professionals at clubs, leagues, federations, media outlets, agencies, representation firms and other football stakeholders worldwide.

Learning virtually allows you to connect with experts with experience working for organisations such as FIFA, UEFA, Manchester United, Manchester City, Arsenal, FC Barcelona, Real Madrid, among numerous others.

Our unique hybrid learning model allows you to learn and network with top level professionals working in football.

We rely on an agile methodology of live weekly virtual lessons and a learning experience that is complemented by a cutting-edge online campus.

Through our unique case study method, delivered by top executives in football, we seek to prepare you for real-life scenarios you will face in the industry.

Enric Ripoll

International Sports Lawyer & Arbitrator of the European Association of Arbitration

Enric is a licensed Spanish Lawyer since 2005 and US Attorney since 2023, specialized in International Sports Law and negotiation, advising Athletes, Clubs, Agents and Entities Governing Sports. As an International Sports Law specialized Lawyer, he gives legal advice to Clubs, Intermediaries, Athletes or Associations in contractual matters such as employment or image rights contracts, also in Disciplinary procedures regarding match-fixing, Financial Fair Play, and Doping.

Diego Valdes

Director General at Sports Business Institute Barcelona

Diego is the CEO & Founder at the Sports Business Institute Barcelona. He established SBI in 2012 with the aim of preparing professionals to move into leadership positions in the football industry. Since then, SBI has trained over one thousand professionals across 83 countries providing them the tools to successfully prepare them and optimize their opportunities of success in the football industry.

Richard Lamb

Senior sponsorship executive who worked with the likes of Manchester United, Inter Milan & West Ham United

Richard is an expert in sponsorships and he has worked with some of the biggest clubs in Europe. Manchester United, Inter Milan and West Ham United all worked with him over many years.

Juli Ferre Nadal

Sports Marketing Consultant & Former Head of Partnerships at FC Barcelona

Juli is now working as a Sports Marketing Consultant. Previously he was the Head of Partnerships for FC Barcelona from 2013 to 2017. He then joined AS Monaco FC as Commercial Director, managing a team of 20 people with responsibility over all commercial revenue: Sponsorship, Ticketing, Hospitality, Merchandising plus Marketing.

Ornella Desirée Bellia

Director of Professional Football Relations and Development at FIFA”

Ornella is currently the Director of Professional Football Relations and Development at FIFA. She has a legal background and a truly international experience within the global sports industry, having worked for football clubs, leading law firms, and sports institutions in five different countries.

Markus Bartosch

Media Rights Consultant for UEFA & Former Head of Media Rights at DFB

Markus is a Senior Executive in the field of sports media, the sale of broadcast rights, the central marketing of professional football competitions and the organization of football events. Throughout his career he fulfilled different roles at media companies and football bodies which give him a deep insight into most areas of the sports business and football world.

Steve Antrobus

Former Partnerships Manager at Manchester City

Steve is a senior relationship manager and specialist in sponsorship activation.
He has led on some of the biggest sponsors in sport and managed and delivered against multi-year, multi-million pound agreements across multiple properties.
He has experience across the Premier League, La Liga, MLS, Liga MX, Formula 1, UEFA Champions League, Cirque Du Soleil and America’s Cup.

Simon Meehan

Former Partnerships Manager at Manchester City

Bas Schnater

Founder of Fan Engagement Consultancy & Marketing Intelligence Coordinator at AZ Alkmaar

Bas is a Senior Consultant with experience in Data Analytics, Customer Experience & Fan Engagement. Industry experience in football, publishing, ecommerce and consulting. His main focus is in consumer analytics, membership acquisition and retention.

Malle Koido

Founder of Fan Engagement Consultancy & Marketing Intelligence Coordinator at AZ Alkmaar

Rebecca James

Founder and Director of Limitless Sports consultancy & Former Communications Manager at Arsenal

Rebecca is the Founder and Director of Limitless Sports Consultancy. Previously she was working as a Communications Manager at Arsenal FC. She is an experienced Communications and PR consultant with a demonstrated history of working in the sports industry.

Giel Kirkels

Captain Innovation & Knowledge Development at KNVB

Giel is working for the KNVB more specifically in the Innovation & Knowledge Development departments. He was the manager of KNVB Knowledge Center, including KNVB Academy and was leading the re-development of the KNVB Campus.

Amir Somoggi

Managing Director at Sports Value

Amir is the Managing Director at Sports Venue. He is an expert in sports marketing and branding, sponsorship and activation and brand valuation. He is currently operating out of Brazil.

Esther Huijsmans

Venue Manager & Operations Consultant for FIFA World Cup & UEFA events

Esther is a driven, dedicated and enthusiastic professional with 20+ years of experience in international large-scale sports and entertainment projects/events such as FIFA World Cups, the Olympic Games and Tomorrowland Winter.
Her mission is to empower women and get more women into leadership positions in the sports industry.

Matteo Trevisani

Digital Content Associate at CONCACAF

As a professional in the sports business Matteo’s objective is to always be well-informed. His multi-cultural background provides a unique tool that has proved to be an immeasurable asset to all organizations that he has worked for. His specialties include: Marketing, Stadium Operations, Game-day Operations, Public Relations, Sales and Customer Service

Mario Leo

General Manager at RESULT Sports & Director at Digital Sports Africa

Mario established RESULT in 2008. He’s highly intrigued and very passionate about Global Digital Business Strategies, Partnerships and Society Impact through Digital Transformation. He is the founder of Digital Sports Media Magazine & Digital Sports & Entertainment Conference.

Marc Brady

Program Director in Sports Management UCB & Former Head of Operations at West Bromwich Albion Foundation

Marc Brady is the Program Director in Sports Management at UCB and he was also the Head of Operations at West Bromwich Albion Foundation. At West Brom he was responsible for creating, implementing and monitoring a robust quality assurance model that incorporates all areas of the Foundation, along many other things

Cristian Martin Vidal

Sporting Director at Leeds United

I needed a new challenge and SBI gave me the flexibility and support to achieve a Masters degree whilst maintaining a high standard at work and travelling up and down the country and Europe for work. The course was incredibly informative and helpful and I enjoyed studying with people from all over the world. I recommend the course for anyone currently working in football or aspiring to get a career in football.

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SBI’s methodology is practical and based on real-life cases and scenarios. We will prepare you for the situations you will face in the real world. Our cases have been designed by professionals working in the football industry, therefore you will not have textbook theory.

At SBI we believe that in order to truly understand the business side of the game you must be taught by those who have direct and relevant experience. For this reason, each year we select the best executives from across top clubs, federations, governing bodies, brands, agencies and media outlets to act as guest speakers for the program. Our lineup regularly includes executives with experience working for FIFA, UEFA, Manchester United, Manchester City, FC Barcelona, Real Madrid, Arsenal, CONCACAF, APOEL, Adidas, Nike, among numerous others.

As an SBI student you will benefit from an exclusive network that will support you and collaborate with you during your academic studies and beyond. You will form part of the SBI network, comprised of numerous professionals and decision-makers in football.

The Master in Football Business & Management is academically recognized by Florida Global University, a multidisciplinary academic institution based in Miami, USA.

Through this partnership Florida Global University provides an academic endorsement for SBI’s Master in Football Business & Management playing an important role in establishing academic rigor for the master’s degree.

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Mentors

Personalized Career Development Mentoring Program. Tailor career mentoring program based on each student’s goals, aspirations, age, geographical location, previous experience and motivations. We will map out a career plan together with you so you can begin building your network and setting the bases to start or advance your career as a football agent/intermediary