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Messi: The Businessman

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What happened?


Lionel Messi and Argentina are on top of the world. They managed to beat a very talented France team in one of the best finals ever. Messi became the first player in the history to score in every single stage of the World Cup, and deservedly won the MVP award. Now he has won every major trophy that he could, and people are calling him the best player of all-time. There are no questions about his abilities on the pitch, but how does Messi do away from it?


Salary


Currently Messi is the second-highest paid player in the world salary-wise, right behind his teammate Kylian Mbappé. He’s earning around €65 million annually, which is a pretty good compensation for his services at PSG. Mbappé earns north of €110 million with his recent lucrative contract, and there are advanced talks between Cristiano Ronaldo and the Saudi team Al-Nassr about a salary that could surpass €200 million per year. However, Messi makes a lot of money from endorsements and collaborations as well.

 

 


 
 
Endorsements/Sponsorships

According to Forbes, Messi makes around $55 million annually from his endorsements. His biggest partner is probably Adidas, with whom he has a lifetime contract. Reportedly he earns $25 million annually just from them. While there are no concrete numbers for most of his sponsorships, it’s likely he makes quite a lot of money working with other big name companies. Some of his other notable partners are: Pepsi, Gatorade, Lay’s, Budweiser, Louis Vuitton, etc.

 

 

Messi´s sponsorships

 

 

 

Investments


Lionel Messi launched his own clothing line back in 2016 in Barcelona, called Messi Store. Since 2020, Ginny Hilfiger, sister of Tommy Hilfiger works for the company as the Creative Director, so it’s safe to say that she has the insights on what it takes to run a clothing brand successfully. Besides his clothing line, Leo invests quite a lot of money in real estate also, especially in his hometown Rosario, Argentina. His most ambitious project, the Messi Experience Park is currently under construction in Nanjing, China. The project costs north of $200 million and expands over 80,000 square meters. The park was supposed to finish by 2022, but the pandemic pushed it back a couple of years. The experience consists of 10 different attractions (mostly VR) where fans from around the world can relive Messi’s greatest moments on the football pitch. The venue has a target of 4 million visitors annually.


 
Charity

Messi has done a lot of charity work over the years, and he even has his own non-profit, called the Leo Messi Foundation, founded in 2007. He worked closely with UNICEF for many years and achieved several successes together. He became a Goodwill Ambassador for them, and regularly helps them with promotional campaigns. Just recently in 2021, Messi donated over $1 million to the hospitals in Rosario, Argentina to help the fight against the pandemic. 

 

 


 
 
Image source: Reuters and Goal.com (https://www.goal.com/en-gb/news/lionel-messi-lisandro-martinez-goosebumps-man-utd-argentina-world-cup/blt44874964d2277463)

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