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Successful football agents know how to identify talent, nurture relationships to build strong networks, have a solid understanding of the existing legal regulations, and are commercially savvy. In other words, they have a holistic understanding of the industry.
Today, more than ever, current and aspiring football agents need to level up to remain competitive, particularly given FIFA's new regulations for intermediaries which are set to come into effect later this year.
To discuss the changing landscape for football agents, we invited the right person to get more clarity in these topics. Malle Koido, UK-based Sports Agent, Managing Director at Sporting11 and SBI Course Tutor, joined us in a webinar to discuss about paths to start a career in football intermediation, the new FIFA regulations, the day- to-day of agents and future challenges and opportunities.
One of the topics that arose during the session was about the personalized support that top players receive from their team of experts across different fields. While the specific number of professionals supporting the athlete may vary, Malle pointed out that family members also tend to play a role in some areas, particularly with high profile players such as Neymar or Cristiano Ronaldo.
Commonly, these kind of players count with experts in intermediation, general care, social media, endorsements and media in-house, where as executives in law, psychology, fitness or wealth management tend to be outsourced. “Players that really want to be at the top will be looking to gain every advantage that they can and focus on these marginal gains of being one or two percent better than everyone else”, according to Malle Koido.
On the other hand, Malle was also asked about how agents’ commissions are paid in football. “It varies from country to country and it also depends on the agreement made with the player and the club”. As the SBI Course Tutor mentioned, in England, “the commission is paid by the club on behalf of the player as a taxable benefit”. Likewise, in other countries, players directly pay their agents after their receive their salary post-tax. As a reminder, Malle explained how agents not only work for athletes but can also do it for clubs.”
Definitely, a both exciting and challenging field providing more and more opportunities to those willing to adapt to the new industry changes. As athletes’ influence grow towards more complex ecosystems in digital and commercial, current and future football agents are more required than ever to have a full perspective on players, clubs and fans’ needs.
You can watch the full replay of the webinar HERE.
Start Date: January 30, 2023 | Duration : 2 Months
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