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We might be living the most disruptive chapter in football business history. A new landscape where sport faces serious challenges such as recovering its relevance among young generations.
According to KPMG Football Benchmark, Real Madrid and Bayern München were some of the rare exceptions this year where football clubs registered net profits in the last 2019-20 season, severely affected by the COVID-19 pandemic.
Same game, totally different tactics.
In their pursuit of awareness, engagement and revenues, sports properties are recognizing the growing role of the fan as the center of business operations. The game for attention and interaction in digital, competing face to face with entertainment giants like Netflix and Amazon.
It is no surprise that FC Barcelona, aiming to pioneer and lead this transformation, presented in early 2020 a new digital strategy carefully designed to improve their relationship with fans, given their profound changes in consumer habits.
We want to let you learn more about this fascinating disruption in the football industry. As our alumni Gideon Izang said, “studying with SBI was one of the best decisions I have made in developing my career in the world of football”.
If turning your passion for football into your job is your goal, we would be looking forward to working to make it happen. After more than eight years in the industry, we are proud to have counted with more than 1,500 students from more than 85 countries.
On February 3, 2021, we will be starting the next edition of the Football Marketing & Management Online Certificate Course, a certificate designed to provide you with the practical knowledge, skills, mindset and network to achieve your professional goals within the football industry.
With a duration of two months, live sessions and support materials will be focused to prepare you in areas such as sports marketing, sponsorship, event management, player representation, football finance, digital media and athlete brand management.
We believe in a sport where everyone can work from their passion. Are you in?
You can learn more about our Football Marketing & Management Online Course, starting on February 3, 2021. We are still accepting last-minute registrations.
Will you join us?
Start Date: Registration Closed | Duration : 2 Months
Get the qualification to start or advance your career in the football industry. Learn the business skills to work in football and network with top industry professionals. Request information here.