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Top sports business book recommendations for 2021

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“The best investment you can make is in yourself.” 

 

Warren Buffet, world-renowned investor and philanthropist, made clear how the depth of our knowledge and care of our skills determine the value of our output at work and life. 

 

In an unprecedented year where words like “change” and “disruption” have dominated the sports business ecosystem, we would like to recommend some of the best books identified within the SBI global family to make an even greater impact in 2021. 

 

An opportunity to keep improving at addressing some of the most critical challenges nowadays: generating revenue, building fan engagement or providing remarkable experiences for stakeholders. Besides, some of the most inspirational biographies in sports will also be found within the list in order to discover how some of the most well-known stories look like from the inside.  

 

Next, some of the most influential books in sports business, marketing, digital, entrepreneurship, football intermediation, branding and leadership.  

 

Likewise, please feel free to share any related book recommendation you would like to share with the SBI community at info@sbibarcelona.com.  

 

 

 

 

 

 

The Price of Football - Kieran Maguire

 

 

Goal - Ferran Soriano

 

 

 

Shoe Dog - Phil Knight

 

 

Done Deal - Daniel Geey

 

 

The Beautiful Game? - David Conn

 

 

 

 

Open - Andre Agassi

 

 

Leading - Alex Ferguson

 

 

Darkness and Light: My Story – Joe Thompson

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