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In an unprecedented year where words like “change” and “disruption” have dominated the sports business ecosystem, we would like to recommend some of the best books identified within the SBI global family to make an even greater impact in 2021.
An opportunity to keep improving at addressing some of the most critical challenges nowadays: generating revenue, building fan engagement or providing remarkable experiences for stakeholders. Besides, some of the most inspirational biographies in sports will also be found within the list in order to discover how some of the most well-known stories look like from the inside.
Next, some of the most influential books in sports business, marketing, digital, entrepreneurship, football intermediation, branding and leadership.
Likewise, please feel free to share any related book recommendation you would like to share with the SBI community at info@sbibarcelona.com.
Start Date: January 25, 2021 | Duration : 2 Months
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