April 17, 2019
Tonight’s second leg Champions League between Manchester City and Tottenham Hotspur pits two of England’s best club sides against each other.
Unlike Manchester United and Barcelona these two clubs have never been in the top 5 of the highest revenue-generating clubs.
This is not to say that neither Tottenham or Manchester City cannot reach that level of global appeal.
Tottenham now have the second biggest domestic stadium in England and Manchester City are continuing to build their brand successfully on a domestic and global level, mainly due to their franchising model that has seen them take over clubs in various countries.
As the infographic below shows, there is a slight difference in the broadcasting revenues and this is mainily due to Man City finishing higher than Tottenham in the league table for the 2017-2018 season.
One of the more interesting points is that Tottenham’s matchday revenue is considerably larger than Manchester City’s and this is down to three main reasons:
1. Tottenham have spent the past two seasons playing at Wembley stadium which holds 35,000 more than the Etihad stadium
2. Manchester City have do not sell out their stadium on a weekly basis unlike other top European sides
3. Low ticket and season ticket prices at Man City have been a strategy to appeal to fans in comparison to other Premier League clubs like Arsenal, Chelsea and Manchester United
With Tottenham moving into their new stadium it can expected that these figures will become closer. See a recent report on Tottenham's new stadium HERE.
From a commercial standpoint, the Cityzens are one of the strongest in Europe. Undoubtedly this is due to the strong brand being built internationally, however, there have also been allegations by Football Leaks claiming that the ownership group bended the rules to the tune of millions to avoid Financial Fair Play by UEFA.
Tottenham have had higher matchday revenues due to their recent seasons playing at Wembley stadium, however commercially Manchester City are much stronger.
The City Football Group has established a global franchising business model that has led them to acquire a stake in football clubs in Spain, the US, Australia, Uruguay, Japan and China
Spurs were recently reported the highest profit ever recorded for a football club at 113 M GBP.
This post was written by Connor Eade of SBI's marketing team. For further information please contact us at firstname.lastname@example.org