SUBSCRIBE TO OUR NEWSLETTER AND LEARN HOW TO ADVANCE YOUR CAREER IN THE SPORTS INDUSTRY FROM TOP EXECUTIVES
To celebrate the arrival of the year of the pig, Inter Milan and FC Barcelona have decided to pay homage to their Chinese fans with a special marketing initiative, writing in the jerseys the names of their players in the characters of the Chinese alphabet.
The Italian club has already used this marketing strategy in the Serie A match on Saturday 2 February against Bologna, paying homage not only to its ownership (club belonging to the Suning group and to a lesser extent by the LionRock investment fund) but all supporters which favored the growth of commercial revenues in the Chinese market in 2018, estimated at 100 million euros (14 million more than in 2017), funds that had an impact on the club's turnover net of capital gains of approximately 34%. All accompanied by the sale of these special jerseys of the most representative players, as well as special videos to celebrate this important event.
On the same wavelength FC Barcelona will be wearing special jerseys with Chinese characters for "El Clasico" of the Copa del Rey semifinal. These special jerseys are part of the same marketing strategy in line with the recent messages of greetings recorded on video in recent days, preparing the ground for the next summer tour that will bring the first team to the Asian country. In February 2018 the same initiative was implemented by the PSG who also wore this special jerseys in the match against Strasbourg.
This article was written by Stefano Perna of SBI's marketing team. For more information please contact him directly at email@example.com
Image source: Deportes RCN and Inter Milan
Start Date: July 9, 2020 | Duration : 2 Months
Get the qualification to start or advance your career in the football industry. Learn the business skills to work in football and network with top industry professionals. Request information here.