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LaLiga has embraced the use of artificial intelligence (AI) software in order to determine when best to schedule its matches. The system focuses on which times and dates will allow clubs to maximise stadium attendances and increase TV viewership worldwide.
The data is based on TV viewership numbers from the previous four years as well as taking into account the attendances of the competition in the past 15 years.
LaLiga announces their match calendar at the beginning of each season yet the kick-off times for each game are not decided until several weeks before the matches.
The following infographic provides additional insight on how LaLiga plans to implement this technology to maximize stadium attendances and optimize TV viewership worldwide.
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