Sports Business Institute

Latest News posts

The Battle Of The Kit Sponsors In The Uefa Champions League
Feckk – Fan Engagement Conference Summary
FC Barcelona Made History – How Did The Sponsors React?
Opportunities and Challenges For The Sports Industry In The Digital Age
Manchester United – Official Club Website Analysis

Programs

Football Marketing & Management Online Course
Football Digital Marketing & Social Media Online Course
Master in Football Business Management
Barcelona Corporate Football Tour 2020

A.C. Milan vs. Juventus - Economic Snapshot

There is no doubt that Juventus is the most successful club in Italy both on and off the pitch. From a commercial standpoint, the kit and shirt sponsorship deals with Adidas and Jeep continue to be the main driving factors to their success. In addition, being one of the few clubs in Italy that have the ownership of their stadium has allowed them to gradually improve their matchday revenue.

MANAGING DIGITAL TRANSFORMATION IN SPORTS

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Latest News posts

Programs

A.C. Milan vs. Juventus - Economic Snapshot

MANAGING DIGITAL TRANSFORMATION IN SPORTS

The Cost of Covid-19 in Sports Business

Content and education empower athletes off the field

Global State of Women in Football

SBI Partners with the International Event Leadership Woman Football

Understanding the Manchester City's UEFA Ban - Free Webinar

Interview with Bas Schnater, Fan Engagement Specialist

SBI Barcelona Partners with Historic Club APOEL FC to Foster Professional Opportunities

Super Bowl LIV - An Economic Snapshot

Football Career Counseling - Free Q&A Session

SBI Barcelona partners with Fan & Membership Engagement Conference

Key Lessons to Design Effective Sports Sponsorship Proposals

Saudi Arabian Benchmark Report 2019-2020

The Copa Libertadores Finds Its Way

6 Digital lessons to take engagement to the next level

Main takeaways from SBI's workshop in Saudi Arabia

eSports; Not Just a Trend Anymore

Students Testimonials - Master in Football Business & Management

Meet the Guest Speakers

How studying at SBI benefited my career - David Haimovich, Soccerex

Free Webinar: The Role of the Marketing Director at a Football Club

Former Director of Marketing and Media at Liverpool FC joins as Lecturer, Academic Advisor & Career Mentor

Learn about the key success factors of the World Football Summit from its Director

Behind the impactful brand strategy of Ajax

The FIFA Women’s World Cup, a seed to grow worldwide

Early Bird Opportunity - Online Master in Football Business & Management

Key skills in today's sports business

SBI signs partnership with Florida Global University (FGU) and Centro Educativo Latinoamericano (CEL)

“Studying at SBI has allowed my to grow as a professional”, Raquel Rodríguez

Player Development & Recruitment: The Ajax Case Study

SD Eibar's Success Drivers

Growth of Football in India - Webinar

Wages vs. Turnover Ratio of Champions League Semifinalists 2019

Football Is - Just As Much - a Women's Game

Manchester City Vs Tottenham Hotspur - An Economic Snapshot

Battle of the Brands- Champions League & Europa League Quarterfinals 2019

Facts & Figures of Tottenham's New Stadium

SD Eibar on the Financial Times 1000 list for the second year running

The Rise of Football in India

AS Roma's Paul Rogers joins "Managing Digital Transformation in Sports"

Airline Sponsorships in Football

Sports Business Media Company Model

Financial Fair Play - Analysing Arsenal- Reasons Behind the Perceived Lack Of Spending

Football Clubs Embrace Chinese New Year

Football Beyond Borders: How Clubs Expand to New Markets

Super Bowl LIII - An Economic Snapshot

Understanding the Football Transfer Market - Free Webinar

LaLiga Optimizes Match Scheduling With (AI)

SBI partners with Yale Soccer Conference

The Case Against the January Transfer Window

Webinar: How to Run a Successful Football Club

SBI Barcelona Partners with SD Eibar for New Certificate Program

David vs. Goliath: SD Eibar vs. Real Madrid

La Liga TV Rights Analysis

LaLiga Shirt and Kit Sponsorship Report - 2018/19

Interview with Miguel Zara, Senior Coordinator of Partnerships at Major League Soccer and Soccer United Marketing

Webinar - Digital Transformation in Sports

Wes Morgan, Captain of Leicester City FC joins the Online Master in Football Business & Management

World Football Summit Case Study

TV Rights in Football - Premier League Analysis

Webinar - The mindset of a winner

English Premier League Shirt and Kit Sponsorship Report

The Modern Sports Fan is a Connected Consumer

Webinar: Delivering Excellence Off the Pitch

What FIFA’s World Cup Digital Presence Can Teach Sports Business (and others)

The Business of Football - World Cup Quarterfinals - Part II

The Business of Football - World Cup Quarterfinals

Sports Business Institute Barcelona is part of Barça Universitas Global Network

“Battle of the Brands” FIFA World Cup 2018

Sponsorship Revenue drops for FIFA World Cup 2018

Nathaniel Chalobah pursues Online Certificate in Football Business Management

Free Webinar - How to Start or Advance your Career in Football

The Business of European Club Competitions

SBI partners with International Sports Management Congress in Poland

FC Bayern vs. Borussia Dortmund: Matchday Revenue KPIs

Manchester United vs. Liverpool - Key Financial Facts