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We recently hosted a webinar on the Key Marketing Lessons from the UEFA Women's Euro 2017, presented by Xavi Bové.
Xavi is a former SBI student currently working as the Communications Manager at Naru Sports. He recently worked with the Women's UEFA Euro 2017 marketing team and he shared his first-hand expeience with us during a webinar on Tuesday, October 10th.
Theres were the main takeaways from the webinar:
Did you miss the webinar? You watch the webinar recording HERE.
Xavi has also produced a benchmark report on women's football in Europe that you can donwload here. You can also read additional analysis on the business side of women's football on his website.
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