Neymar’s record transfer to PSG: An economic snapshot | Sports Business institute

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Neymar’s record transfer to PSG: An economic snapshot

The signing of Neymar for 222 million Euros shocked the world of sports. It is the most expensive transfer in football history and it generates many doubts on its viability for the French club. The question remains, how will PSG get ROI from the Brazilian superstar?

As it can be seen in the graphic below, Neymar is one of the world's most marketable players with numerous endorsement deals.

Our team at SBI, together with Brazilian sports business consultant, Amir Somoggi, have put together a short report analyzing various economic indicators regarding Neymar's transfer to PSG.

YOU CAN DOWNLOAD THE FREE REPORT HERE.

LEARN ABOUT PLAYER TRANSFERS IN THE ONLINE CERTIFICATE IN FOOTBALL BUSINESS MANAGEMENT

You can learn more about player transfers, intermediation, representation and athlete management studying the Online Certificate in Football Business Management starting on October 23, 2017.

The module on Players’ Representation will be taught by Matthew Buck, Director of Player Management at the PFA. Mattew represents international and Premier League football players and is an FA Licensed intermediary since 2004.

Learn more about the course HERE.

MANAGING DIGITAL TRANSFORMATION IN SPORTS

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