Starting on October 12, 2026. Last remaining spots!
Master in Football Business Management
Description
Our Master in Football Business Management explores the relationship between football and business. You’ll explore in-depth analyses of different facets of the football sector from a business standpoint – from Marketing and Sponsorships to Financial Management and Sustainable Practices.
Live Online Classes
Learn from anywhere while joining a global classroom. Our live sessions encourage dialogue, networking, and constant engagement with faculty and peers from across the world.
Case Study Method
Forget textbook theory – SBI’s methodology is practical and based on real-life cases and scenarios needed for a career in football management. We will prepare you for the situations that industry leaders face everyday.
Live experiences
We offer two in-person events: World Football Summit in Madrid and the graduation ceremony in Barcelona, including exclusive visits to top clubs and networking with industry leaders.
Academically Recognized Program
The Master in Football Business Management is endorsed by Florida Global University, an academic institution based in Miami, USA, ensuring international academic standards and recognition.
More than a master's degree, it's a program to prepare you for a career in football business management.
Key benefits
Professionals training professionals
Learn from senior executives at leading football clubs, federations, agencies, and brands. Our guest speakers share real insights, current challenges, and success stories from inside the industry, so you can apply what you learn immediately.
One-on-one Career Advice
Football industry professionals will guide you and create a pathway to help you navigate your next career steps with confidence and clarity.
From the classroom to the field
We help you connect with real-life opportunities in clubs, agencies, and sports organizations to gain practical experience and build industry connections.
Build a Global Football Network
You’ll be part of a global community of football professionals. From live sessions to in-person events, you’ll build a network that opens doors and lasts far beyond graduation.
Academic Overview
TERM 1 | Oct-Nov-Dec
Term 1. The Business of Football.
ain a solid foundation in how the football business industry works—from marketing and sponsorship to operations, finance, and emerging trends like blockchain and sustainability.
- Introduction to the Business of Football
- Marketing in the Football Industry
- Sponsorship Management & Activation in Football
- Stadium Management and Club Operations in Football
- Commercial Disruption in Football
- Blockchain, Fan Tokens & New Partnership Initiatives
- Running a Sustainable Football Club
- Financial Management in a Football Sports Property
TERM 2 | Jan-Feb-Mar
Term 2. Digital & Global Strategy
Learn how clubs grow and engage fans through digital marketing, data, content, and international expansion. A hands-on look at football’s digital transformation.
- Digital Marketing & Monetization in Football
- Digital Transformation in Football – Innovation & Fan Experiences
- CRM and Data Analytics in Football
- Football Fan Engagement and Community Relations
- Social Media Management in Football
- Communications in Football
- International Strategy of a Football Club
- TV Broadcasting Rights
- Artificial Intelligence in Football: Strategy, Innovation & Growth
TERM 3 | Mar-Apr-May
Term 3. Football Law, Sport Directorship & Player Ecosystem
Explore the legal, personal and leadership aspects of football—from player representation and athlete branding to sports law and executive decision-making.
- Athlete Brand Management in Football
- Player Representation in the Football Industry
- The Role of the Sporting Director
- Sports Law and Legislation in the Football Industry
- FIFA Law
- Leadership in Football
- Final Project
* Please note that some program content may be subject to change
MADRID & BARCELONA EXPERIENCES
Live Experiences
Your journey through the business of football begins with global insight and
ends with an unforgettable celebration.
Your journey kicks off in Madrid at the prestigious World Football Summit—where you’ll connect with global industry leaders alongside your new teammates. It all comes full circle in Barcelona with an unforgettable graduation week: exclusive club visits, hands-on case studies, a once-in-a-lifetime ceremony at the iconic RCD Espanyol stadium, and a final dinner celebration you’ll never forget.
Term 2. Digital & Global Strategy
Learn how clubs grow and engage fans through digital marketing, data, content, and international expansion. A hands-on look at football’s digital transformation.
- Digital Marketing & Monetization in Football
- Digital Transformation in Football – Innovation & Fan Experiences
- CRM and Data Analytics in Football
- Football Fan Engagement and Community Relations
- Social Media Management in Football
- Communications in Football
- International Strategy of a Football Club
- TV Broadcasting Rights
- Artificial Intelligence in Football: Strategy, Innovation & Growth
* Please note that some program content may be subject to change.
TERM 3 | Mar-Apr-May
Explore the legal, personal and leadership aspects of football—from player representation and athlete branding to sports law and executive decision-making.
- Athlete Brand Management in Football
- Player Representation in the Football Industry
- The Role of the Sporting Director
- Sports Law and Legislation in the Football Industry
- FIFA Law
- Leadership in Football
- Final Project
* Please note that some program content may be subject to change
* Please note that some program content may be subject to change.
Live Experiences
Your journey through the business of football begins with global insight and
ends with an unforgettable celebration.
Your journey kicks off in Madrid at the prestigious World Football Summit—where you’ll connect with global industry leaders alongside your new teammates. It all comes full circle in Barcelona with an unforgettable graduation week: exclusive club visits, hands-on case studies, a once-in-a-lifetime ceremony at the iconic RCD Espanyol stadium, and a final dinner celebration you’ll never forget.
* Please note that some program content may be subject to change.
Top Line-Up of industry guest speakers
Keith Wyness
Former CEO of Aston Villa, Aberdeen, and Everton FC
Is this for you?
Executives from other sectors
Bring your business expertise into football and explore new career paths.
Already working in the industry
Grow your network and boost your impact in the global football industry.
Recent graduates
Kickstart your career in football with real-world insights and mentorship.
Professional football players
Prepare for life after the pitch with top-level business training.
Our students work at:
Requirements
Working Proficiency in English
Applicants must have sufficient English skills to participate in discussions, complete assignments, and engage with course materials.
Relevant Professional Experience:
A university degree is not required, but experience in digital media, marketing, sports, or related fields is highly beneficial and supports deeper engagement with the program.
Collaboration, and Passion for Football:
The program is intensive and collaborative, requiring active participation and adaptability. A strong interest in the football industry is essential to drive innovation and impact.
How to apply
1
Pay the Application Fee
Click on ¨Apply Now¨ and Pay the 120 Euro application fee.
*Application fee is fully refundable for those candidates that are not accepted.
2
Send your documents
Send your updated CV and motivation letter to admissions@sbibarcelona.com
The SBI Academic Board will review your application. You will receive an admission notification within 5 business days after applying.
3
Secure your Spot
Upon admission you will be provided instructions to pay the tuition fees via bank transfer.
More than a Master's degree, it's a learning experience
Live Weekly Masterclasses
Prepare yourself with professionals active in the top clubs in the industry
Guaranteed Internships
You will do consulting projects with football clubs such as AC Milan, Club Brugge, Valencia CF and others.
One-on-one Mentorships
You will have access to mentoring sessions with executives experienced at clubs such as Manchester United, Inter Milan, FC Barcelona and others.
Access to the WFS Madrid
As a student you will have access to the World Football Summit in Madrid, the most important event in the industry.
Graduation in Barcelona
Graduate in one of the most vibrant cities around football: where you can network and enjoy a graduation dinner.
Lifetime Access
You will have lifetime access to all materials and SBI’s alumni community and network.
Frequently Asked Questions
Is prior football experience mandatory for this course?
Of course not! Our courses are made to accommodate students from a variety of backgrounds, providing both general education and specialist information about the football business sector. Nonetheless, it would be advantageous to have a strong passion for football and a great interest in the commercial aspect of the game.
When are the live classes?
The live online classes for the Master’s in Football Business & Management are normally 2-3 times weekly at 8pm (GMT +1), in accordance with local time in Spain.
How many hours am I expected to commit per week?
You should expect to dedicate 6-10 hours of self-study on a weekly basis. This will include live classes and independent study.
Can I pursue the Masters while working a full-time job?
The program has been designed to be done in parallel with other professional/academic/personal commitments. This means you should expect to dedicate 4-8 hours of self-study on a weekly basis. You will have 24/7 access to all content which allows you to fit it in according to your agenda and reflects the course’s flexible nature.
Can I communicate with the teachers during the masters?
Our students can connect with teachers and other students through a variety of ways. We offer live sessions, group projects, and create a Whatsapp group enabling students to voice their doubts and share content, creating a vibrant learning community.
Are there internship opportunities during the masters?
At SBI we have several agreements signed with numerous clubs, leagues, federations and other football organizations, for students to undertake practical internships. You will gain real-life experience working directly with football executives that assign you relevant projects. Internships are also available virtually so students do not need to relocate for this practical internship opportunity.
What kind of qualification will I obtain?
Our Master in Football Business & Management is issued by the Sports Business Institute Barcelona and academically-recognized by Florida Global University, based in Miami, USA. The program is not restricted to the traditional academic constraints which allow for the curriculum to be football industry-oriented rather than “textbook theory-based”.
What is the application process?
In order to formally apply to the program you need to select “Apply Now” and fill out the application form. Once you have paid the 120 euro application fee, you will need to send your updated CV, motivation letter outlining why you would like to join and why you would be suitable, and a copy of your passport. Our admissions team will reach out to you within 5 business days to let you know if you have been accepted into the program.
Got more questions?
We’re here to help! Reach out and we’ll get you the info you need. Book a call now!
Got more
questions?
We’re here to help! Reach out and we’ll get you the info you need. Book a call now!
