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A practical Master designed to optimize your career opportunities in the football industry

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8 MONTHS

OCTOBER 14, 2024

ONLINE

ENGLISH

7,500 €

Key Benefits

Live weekly online classes with top football industry experts

Networking opportunities with decision makers

Personalized career development mentoring program

Corporate football tour & graduation dinner in Barcelona

Internship placements in the football/sports industry

Exclusive student networking groups

Join a global community

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Curriculum

– Introduction to the Business of Football
– Marketing in the Football Industry
– Sponsorship Management & Activation in Football
– Stadium Management and Club Operations in Football
– Commercial Disruption in Football
– Blockchain, Fan Tokens & New Partnership Initiatives
– Running a Sustainable Football Club
– Financial Management in a Football Sports Property

– Digital Marketing & Monetization in Football
– Digital Transformation in Football
– Innovation & Fan Experiences
– CRM and Data Analytics in Football
– Football Fan Engagement and Community Relations
– Social Media Management in Football
– Communications in Football
– International Strategy of a Football Club
– TV Broadcasting Rights

– Athlete Brand Management in Football
– Player Representation in the Football Industry
– The Role of the Sporting Director
– Sports Law and Legislation in the Football Industry
– FIFA Law
– Leadership in Football
– Final Project

* Please note that some program content may be subject to change

Guest Speakers

Enric Ripoll - SBI Barcelona

Enric Ripoll

International Sports Lawyer & Arbitrator of the European Association of Arbitration
Diego Valdes - SBI Barcelona

Diego Valdes

Director General at Sports Business Institute Barcelona
Richard Lamb - SBI Barcelona

Richard Lamb

Consultant &.Former Senior Executive at Manchester United, Inter Milan & West Ham United
Juli Ferre Nadal - SBI Barcelona

Juli Ferre Nadal

Sports Marketing Consultant & Former Head of Partnerships at FC Barcelona
Ornella Desirée Bellia - SBI Barcelona

Ornella Desirée Bellia

Director of Professional Football Relations and Development at FIFA”
Markus Bartosch - SBI Barcelona

Markus Bartosch

Media Rights Consultant for UEFA & Former Head of Media Rights at DFB
Steve Antrobus - SBI Barcelona

Steve Antrobus

Former Partnerships Manager at Manchester City
Simon Meehan - SBI Barcelona

Simon Meehan

Content Strategy Director at Brentford FC
Bas Schnater - SBI Barcelona

Bas Schnater

Founder of Fan Engagement Consultancy & Marketing Intelligence Coordinator at AZ Alkmaar
Malle Koido

Malle Koido

Head of Football at International Sports Consulting (ISC), Licensed FIFA Football Agent
Rebecca James - SBI Barcelona

Rebecca James

Founder and Director of Limitless Sports consultancy & Former Communications Manager at Arsenal
Giel Kirkels - SBI Barcelona

Giel Kirkels

Captain Innovation & Knowledge Development at KNVB
Amir Somoggi - SBI Barcelona

Amir Somoggi

Managing Director at Sports Value
Esther Huijsmans - SBI Barcelona

Esther Huijsmans

Venue Manager & Operations Consultant for FIFA World Cup & UEFA events
Matteo Trevisani - SBI Barcelona

Matteo Trevisani

Digital Content Associate at CONCACAF
Mario Leo - SBI Barcelona

Mario Leo

General Manager at RESULT Sports & Director at Digital Sports Africa
Marc Brady - SBI Barcelona

Marc Brady

Program Director in Sports Management UCB & Former Head of Operations at West Bromwich Albion Foundation
Cristian Martin Vidal - SBI Barcelona

Cristian Martin Vidal

CEO at WOM Sports & Licensed FIFA Football Agent
Enric Ripoll - SBI Barcelona

Enric Ripoll

International Sports Lawyer & Arbitrator of the European Association of Arbitration
Diego Valdes - SBI Barcelona

Diego Valdes

Director General at Sports Business Institute Barcelona
Richard Lamb - SBI Barcelona

Richard Lamb

Consultant &.Former Senior Executive at Manchester United, Inter Milan & West Ham United
Juli Ferre Nadal - SBI Barcelona

Juli Ferre Nadal

Sports Marketing Consultant & Former Head of Partnerships at FC Barcelona
Ornella Desirée Bellia - SBI Barcelona

Ornella Desirée Bellia

Director of Professional Football Relations and Development at FIFA”
Markus Bartosch - SBI Barcelona

Markus Bartosch

Media Rights Consultant for UEFA & Former Head of Media Rights at DFB
Steve Antrobus - SBI Barcelona

Steve Antrobus

Former Partnerships Manager at Manchester City
Simon Meehan - SBI Barcelona

Simon Meehan

Content Strategy Director at Brentford FC
Bas Schnater - SBI Barcelona

Bas Schnater

Founder of Fan Engagement Consultancy & Marketing Intelligence Coordinator at AZ Alkmaar
Malle Koido

Malle Koido

Head of Football at International Sports Consulting (ISC), Licensed FIFA Football Agent
Rebecca James - SBI Barcelona

Rebecca James

Founder and Director of Limitless Sports consultancy & Former Communications Manager at Arsenal
Giel Kirkels - SBI Barcelona

Giel Kirkels

Captain Innovation & Knowledge Development at KNVB
Amir Somoggi - SBI Barcelona

Amir Somoggi

Managing Director at Sports Value
Esther Huijsmans - SBI Barcelona

Esther Huijsmans

Venue Manager & Operations Consultant for FIFA World Cup & UEFA events
Matteo Trevisani - SBI Barcelona

Matteo Trevisani

Digital Content Associate at CONCACAF
Mario Leo - SBI Barcelona

Mario Leo

General Manager at RESULT Sports & Director at Digital Sports Africa
Marc Brady - SBI Barcelona

Marc Brady

Program Director in Sports Management UCB & Former Head of Operations at West Bromwich Albion Foundation
Cristian Martin Vidal - SBI Barcelona

Cristian Martin Vidal

CEO at WOM Sports & Licensed FIFA Football Agent

SBI’s methodology is practical and based on real-life cases and scenarios. We will prepare you for the situations you will face in the real world. Our cases have been designed by professionals working in the football industry, therefore you will not have textbook theory.

At SBI we believe that in order to truly understand the business side of the game you must be taught by those who have direct and relevant experience. For this reason, each year we select the best executives from across top clubs, federations, governing bodies, brands, agencies and media outlets to act as guest speakers for the program. Our lineup regularly includes executives with experience working for FIFA, UEFA, Manchester United, Manchester City, FC Barcelona, Real Madrid, Arsenal, CONCACAF, APOEL, Adidas, Nike, among numerous others.

As an SBI student you will benefit from an exclusive network that will support you and collaborate with you during your academic studies and beyond. You will form part of the SBI network, comprised of numerous professionals and decision-makers in football.

The Master in Football Business & Management is academically recognized by Florida Global University, a multidisciplinary academic institution based in Miami, USA.

Through this partnership Florida Global University provides an academic endorsement for SBI’s Master in Football Business & Management playing an important role in establishing academic rigor for the master’s degree.

Mentors

Personalized Career Development Mentoring Program. Tailor career mentoring program based on each student’s goals, aspirations, age, geographical location, previous experience and motivations. We will map out a career plan together with you so you can begin building your network and setting the bases to start or advance your career as a football agent/intermediary

Diego Valdes - SBI Barcelona

Diego Valdes

Director General at Sports Business Institute Barcelona

Diego is the CEO & Founder at the Sports Business Institute Barcelona. He established SBI in 2012 with the aim of preparing professionals to move into leadership positions in the football industry. Since then, SBI has trained over one thousand professionals across 83 countries providing them the too
Richard Lamb - SBI Barcelona

Richard Lamb

Consultant &.Former Senior Executive at Manchester United, Inter Milan & West Ham United

Richard is a seasoned football executive. He held senior roles at Manchester United, West Ham United and Inter Milan as Chief Revenue Officer. He has ample knowledge in football business and commercial strategies in sport.
Juli Ferre Nadal - SBI Barcelona

Juli Ferre Nadal

Sports Marketing Consultant & Former Head of Partnerships at FC Barcelona

Juli is now working as a Sports Marketing Consultant. Previously he was the Head of Partnerships for FC Barcelona from 2013 to 2017. He then joined AS Monaco FC as Commercial Director, managing a team of 20 people with responsibility over all commercial revenue: Sponsorship, Ticketing, Hospitality,

Our students work at

We offer the opportunity to carry out professional internships to obtain first-hand experience in numerous football organizations, to initiate or advance in the development of professional careers in the area of football and sport.

FAQ


This master’s explores the relationship between football and business, offering in-depth analyses of different facets of the football sector from a business standpoint, from marketing and sponsorships to financial management and sustainable practices.

Of course! Our courses are made to accommodate students from a variety of backgrounds, providing both general education and specialist information about the football business sector. Nonetheless, it would be advantageous to have a strong passion for football and a great interest in the commercial aspect of the game.

Yes, all our courses provide the flexibility of learning whenever and from anyplace, letting you manage your education with other commitments, at your own speed.

The live classes for the Master’s in Football Business Management online are normally Thursdays at 8pm GMT +1.

Yes, in order to guarantee that you obtain real-world insights and are equipped to use your knowledge in authentic football business scenarios, the master’s include interactive exercises, real-world case studies, and industry examples, with actual professionals taking the lead in the classes. Plus, you may be able to take part in virtual internships with first rate clubs.

Our graduates can pursue a variety of job routes in the football sector. Our website contains the latest job vacancies in the industry, from clubs, federations, and other relevant companies, and it is often updated. Check it out, highlight those who appeal the most to you, and after completing the Master’s in Football Business Management, you will be able to present your applications with confidence.

Yes, through the live sessions, group projects, and the WhatsApp group that will be created, students can connect with teachers and other students in our courses, voicing their doubts, sharing content, etc., creating a vibrant learning community.

The Master in Football Business Management Online by SBI Barcelona and the Florida Global University will be handed to you by June, once the course is completed. Even though it is a private qualification, the program provides you with the necessary tools to excel in the football industry, making it as valuable as others.

Please don't hesitate to contact us if you have any more questions or need any help! All of our contact information is at the end of the page. We are available to assist you with any inquiries you may have!

Graduation

The graduation ceremony takes place in Barcelona over a two-day period. Students learn about the successful business models of some of the top sporting organizations in Barcelona and network with industry professionals.
The program includes:

Graduation Ceremony – held at RCD Espanyol Stadium
Corporate visit to FC Barcelona – includes visit to FC Barcelona stadium, museum and case study
Corporate visit of RCD Espanyol – includes visit to stadium, museum, and marketing masterclasses
Sports Retail Marketing Experience – includes a sports marketing experiential visit to FC Barcelona’s Mega Store
Graduation Dinner – a typical Spanish gastronomic dinner with all delegates culminating the program

Dates: June, 2024
Location: Barcelona, Spain

Access Pass to World Football Summit

The World Football Summit is a global event held in Seville, Spain that brings together industry leaders, experts, and stakeholders from different countries and backgrounds. It will take place on September 18-19, 2024.
As a student of SBI’s Master in Football Business & Management you will have an access pass to the conference.
You will learn the latest trends in football business. You will also network with top football industry decision-makers.

The conference pass is included in the course tuition fee.

Testimonials

Gunter Peeters

Managing Director at FC Eindhoven I Former student: Master in “Football Business and Management”

Stéphanie Fortier

Senior Operations Coordinator at CF Montreal I Former student: Master in “Football Business and Management”

Ounsi Awit

Football Agent I Former student: Master in “Football Business and Management” and “Football Agent Certificate”

Christian Alert

Pre-Sales Manager at Sponsoo I Former student: Master in “Football Business and Management”

Jane McCarthy

U19 Women’s Lacrosse World Championships I Former student: Master in “Football Business and Management”

Ruth Corry

Academy Secretary at Charlston Athletic FC I Former student: Master in “Football Business and Management”

Wes Morgan

Professional Football Player of Leicester City FC I Former student: Master in “Football Business and Management”

How to apply

APPLICATION PROCESS 

  1. Click on ¨Apply Now¨ and complete the online application form
  2. Pay the 120 Euro application fee
  3. Send your updated CV and motivation letter to admissions@sbibarcelona.com
  4. The SBI Academic Board will review your application. You will receive an admission notification within 5 business days after applying.
  5. Upon admission you will be provided instructions to pay the tuition fees via bank transfer

*Application fee is fully refundable for those candidates that are not accepted.

 

APPLICATION DEADLINES

 

May 31, 2024

Early Decision Application Deadline.
Fee: 6,950 Euros

October 6, 2024

Regular Decision Deadline.
Fee: 7,500 Euros