The Football Digital Marketing & Social Media Online Course is an eight-week program that will equip you with the key competencies in the areas of digital marketing, social media, content strategy, CRM and data analytics in the football industry.
Each week a new module is unlocked (see Course Content tab for more details). The modules consist of recorded masterclasses with an industry expert, business cases, and presentations to provide you the skills to successfuly leverage the digital ecosystem in the football industry.
The program is designed for seasoned professionals and/or recent graduates looking to work in the areas of digital and social media marketing, online brand management and data analytics and CRM within the football industry.
We have developed an integral learning system consisting of weekly recorded web conferences with industry professionals complemented with an interactive online platform designed to develop the skills required to work in the sports digital media sector. Our e-learning platform consists of football specific case studies, practical course work and a dynamic learning environment with students from across the globe.
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The Football Digital Marketing & Social Media Online Course consists of the following modules:
Module 1 - The digital revolution in the football industry – how football clubs are embracing new ways of engaging with consumers
Module 2 – The power and influence of social media in emerging football markets – reaching a new fan base beyond your borders
Module 3 – Athletes and social media as a communication tool - best practices to communicate and market personal image of football players through social media properties
Module 4 – New media strategy at governing bodies and major international tournaments – building a strong social media presence at international events and competitions
Module 5 – Fan Engagement & Data Analytics – VR, E-sports business intelligence, CRM, data extraction and contextualization.
Module 6 – Creating web content that sells and engages – how football clubs sell through various new media outlets to different markets in the digital era. Includes new material on emerging platforms including Snapchat & Periscope
Module 7 – Sports journalism in the digital era – blogging, website reporting and digital media
Module 8 – Social media and global brands – marketing non-sports products through football and social media
*All modules are taught in English. Please note that some program content may be subject to change.
Our interactive methodology combines recorded web conferences with industry professionals and an integral online platform that consists of practical readings, football-specific case studies, forums and discussion groups that ensure that the concepts are learned, implemented and evaluated.
Our approach to learning consists of the following structure:
1. Individual preparation - reading of cases, articles and technical notes from the interactive online platform
2. Recorded Web Conference sessions led by industry professional - sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session
3. Implementation and evaluation - course participants are evaluated through hands-on assignments and interactive online tests
4. Direct contact with course leader - participants have access to course leader via email and other interactive forms of communication.
The course is imparted by a team of tutors led by the Institute's Director, Diego Valdes, FIFA and UEFA accredited media representative and sports marketing consultant. He has provided training to executives from across the football industry at a global level including clubs, federations, sports marketing agencies and media outlets such as FIFA, Club Wembley, the English Premier League, Newcastle United, West Ham United, Major League Soccer, Goal.com, the Mexican Football Federation, Soccerex among many others .
The Sports Business Institute Barcelona also brings together industry executives from football clubs, governing bodies and corporations from across Europe to provide students with the most relevant and up-to-date information from the football industry through online guest speaker sessions.
Current & Previous Guest Speakers have included:
Richard Lamb, Managing Director in Asia, Inter Milan
Joaquim Cardona, Former Head of Digital Business, FC Barcelona
Oscar Ugaz, Former Digital Business Manager, Real Madrid
Alex Kunawicz, Former Head of Content, Liverpool FC
Laura Gabbidon, Marketing Manager, Wolverhampton Wanderers FC
Jamie Ponce, Head of Ticketing, New York Red Bulls
Chris Crouch, Sales Executive, Club Wembley & IMG
Yeray Romera, Senior Marketing & Online Manager, EA Sports - FIFA Video Games
Conrado Molina, Former Marketing & Sponsorship Manager, Real Zaragoza FC
Victor Alvarado, Chief Marketing Officer, Mexican Football Federation
Our practical methodology together with the opportunity to network with top football executives will enhance students´ possibilities of landing a position in the football industry in the following areas:
• Digital business professionals at football clubs and federations
• Corporate communications roles in the sports industry
• Business Intelligence & CRM Analysts in football clubs, federations, and brands
• Community Managers and Digital media professionals in football
• Corporate marketing and sports blogging
• Sports journalism in all its branches: television, radio, internet and newsprint
Course includes:
• Recorded weekly sessions with an industry professional via web conference
• Access to online campus with football case studies, articles & interactive forums
• Pedagogical support via email with SBI´s faculty
• Access to job bank and internship opportunities in football
• Certificate of completion
*Course fees are non-refundable
