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Master in Football Business Management

Online Program

Start Date : October 16, 2023 | Duration : 8 Months

Secure Your Spot Here

  • Language ENGLISH

  • Next intake October 16, 2023

  • Duration 8 Months

  • Fee € 7,500



 The Master in Football Business & Management will equip you with the tools to transform your career and reach new heights in the football industry. 

The eight-month online program is designed to allow you to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry. 

Backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry, this Master's program will allow you to grow within the sports business sector, network with top football professionals and place you at the forefront to become a successful leader in the football industry. 






During the eight months of the online Master's program, you will be immersed in an environment that will create new opportunities for you and fully prepare you for your next step in your professional journey in the football industry. 

For the past nine years, SBI has trained and consulted for the top football organizations and consistently the feedback we receive tells us that our students value:

  • SBI'S UNIQUE CASE STUDY METHOD - SBI's methodology is practical in nature and is based on relevant and updated case studies delivered by top football industry professionals. Rather than focusing an traditional academic approach to learning, students are immersed in real-life situations and forced to make decisions. Our case studies are prepared by top football industry executives with numerous years of experience in their particular area of expertise.

  • TOP LINE-UP OF INDUSTRY GUEST SPEAKERS - At SBI we believe that in order to truly understand the business side of the game you must be taught by those who have direct and relevant experience. For this reason, each year we select the best executives from across top clubs, federations, governing bodies, brands, agencies and media outlets to act as guest speakers for the program. Our line-up regularly includes executives with experience working for FIFA, UEFA, Manchester United, Manchester City, FC Barcelona, Real Madrid, Arsenal, CONCACAF, APOEL, Adidas, Nike, among numerous others. 

  • INTERNATIONAL NETWORK - Our candidates come from all over the world. They connect on a weekly basis to engage and interact with the program's guest speakers and enrich the learning experience by sharing best practices and lessons learned. Furthermore, the course regularly attracts professionals that are already working in football looking to continue to develop themselves within the industry. 

  • CORPORATE FOOTBALL TOUR & GRADUATION CEREMONY IN BARCELONA - The Master in Football Business & Management provides you the opportunity to meet your peers face-to-face at the end of the year. We organize an optional two-day event in Barcelona where you will visit FC Barcelona, RCD Espanyol, Mediapro, among other sports organizations in Barcelona. The event also includes social networking nights and a graduation dinner with all attending course participants. 


  • INTERNSHIP OPPORTUNITIES IN FOOTBALL/SPORTS ORGANIZATIONS- Through our extensive network of contacts in the football industry we provide our students opportunities to apply for internships at relevant football organizations worldwide. 




  • Live Weekly Online Classes With Top Football Industry Executives. Previous guest lecturers included executives with experience working for top organizations such as FC Barcelona, Manchester City FC, Arsenal FC, Major League Soccer, Liverpool FC, Chelsea FC, Adidas, Nike, KPMG Football Benchmark, APOEL FC, AZ Alkmaar, among numerous others 

  • Personalized Career Development Mentoring Program. Tailored career mentoring program based on each candidate's career goals, aspirations, age, geographical location, previous experience and motivations. Each course candidate is assigned a personal career mentor to optimize career advancement opportunities during the duration of the program. See details here.

  • Job Match Program - In partnership with the World Football Summit in Sevilla, Spain, our students have the opportunity to be matched with potential employers to explore opportunities of career advancement in the football industry.

  • Student Pass to attend the World Football Summit in Sevilla -  All registered students to the Master will receive a pass to attend the World Football Summit in Sevilla, Spain on September 20-21, 2023

  • Exclusive visits inside football clubs including FC Barcelona, RCD Espanyol, Sevilla CF, Real Betis, among others.

  • Extensive Networking Opportunities. Profile of candidates for the program have included professional Premier League Players, football club board members, national team head coaches, among numerous other executives from the football and corporate sectors. See previous student profile HERE

  • Corporate Football Tour & Graduation Dinner in Barcelona. Includes visits to FC Barcelona, RCD Espanyol and various other corporate activities in Barcelona.Two-day program included in course fee. 

  • Internship opportunites in the football/sports Industry.

The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.





The application deadlines are as follows:

MAY 31, 2023 - Early Bird Application Deadline - Candidates applying before this date are entitled to a 500 Euro discount off the tuition fee.

SEPTEMBER 15, 2023 Regular Decision Application Deadline - As the program is in high demand each year we strongly recommend interested candidates to apply before this deadline if they are seriously considering the Master's and want to have a legitimate chance at securing a place. 

OCTOBER 10, 2023 - Final Application Deadline - The final opportunity to submit your application. Our board reviews applications that come in several days before the course start date. 


Tuition fee for the eight-month Master in Football Business & Management is 7,500 Euros. This includes teaching from our faculty of top football industry professionals, academic material and additional mentorship sessions.

Tuition fee can be paid in one or two instalments. There is a 250 Euro aditional fee (per installment) for dividing up the payment. To request more information on payment plans please contact us at contact@sbibarcelona.com.




The program includes guest speaking masterclasses from top football industry executives experts in their field. Our faculty of former and current guest speakers have experience working for the organizations below:






Having the academic recognition of any degree is important in many aspects. Credibility, reputation and academic rigor are essential for any professional Master program. 


SBI's Master in Football Business & Management is academically certified and recognized by Florida Global University, a multidisciplinary academic institution based in Miami, USA. 

The Master's degree offers candidates the opportunity to earn an internationally-recognized degree in the football industry with the recognition of a distinguished university in the United States. 


Candidates who fulfill all of the course requirements are issued a degree in partnership between the Sports Business Institute Barcelona and Florida Global University. 





We understand that making the right decision on selecting a Master's program can be challenging. It is an important investment and you should consider it carefully. 

For this reason, we hope that the above-mentioned information has helped you gather all the facts about SBI and our Master in Football Business & Management.  


If you are ready to apply click on the blue button above which reads ¨SECURE YOUR SPOT HERE¨. You will be redirected to our online registration form where you can follow the application instructions. 



For additional information, you can also download our prospectus below:




The program is aimed at those looking to start or advance their career in the business side of the football industry.


Key Benefits of the program include:

  • World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.
  • Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.
  • Course includes enrollment to the ""Career Development in Football" Mentorship Program.  Click on "Career Paths" tab for further informtion. 
  • Selective entrance criterion ensuring quality for the program and optimizing networking opportunities
  • Includes study trip in Barcelona and graduation ceremony - Summer 2023 (air fare and accommodation excluded)


Candidates will be prepared to influence and lead change across all sectors within football. You will hone your leadership through a highly personalized development program to be equipped with a powerful combination of strong business acumen and real-life knowledge about the football industry. 


*The Masters program is imparted by the Sports Business Institute Barcelona. It is a complementary industry-oriented program of multidisciplinary character led by top football industry professionals.

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the football industry.

The well-rounded curriculum is divided into three terms that cover the following areas:



1. Introduction to the Business of Football
2. Marketing in the Football Industry
3. Sponsorship Management & Activation in Football
4. Stadium Management and Club Operations in Football
5. Strategic Management in Football
6. Financial Management in Football


7. CRM & Data Analytics in Football
8. Fan Engagement & Community Relations in Football
9. Digital Marketing & Monetization in Football
10. Engaging the Gen Z Fans in Football
11. Social Media Management in Football
12. Communications in Football


12. The International Strategy of a Football Club
13. Investment and Acquisition of Football Clubs
14. Delivering Excellence Off the Pitch for a Football Club
15. The Business of Women’s Football
16. Player Representation in the Football Industry
17. Sports Law and Legislation in the Football Industry
18. Athlete Brand Management in Football
19. Final Project




As an optional complement to the program we offer you the possibility of attending a corporate football tour and graduation ceremony in Barcelona consisting of the following:

•  Professional visits to the top football clubs and corporate sporting organizations in Barcelona

•  Career development workshops for optimizing professional advancement in the football industry

•  Networking opportunities with industry executives

•  Cultural and social events in Barcelona

•  Graduation ceremony
This is a unique experience exposing students to the business models of the most successful sporting organizations in Barcelona and offering numerous networking opportunities. 

*Travel and accommodation are not included in the course fee.  It is not mandatory to attend the face-to-face component in Barcelona. 
For further information including accommodation queries and logistical details please contact our Student Recruitment & Admissions team by email at contact@sbibarcelona.com

** Please note that some program content may be subject to change

Studying the Masters in Football Business Management Online you will benefit from the latest technology-enabled education. Our interactive methodology combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.

The program has been designed to be done in parallel with other professional and/or academic commitments. 


The guest lecturers for the Masters in Football Business Management are leaders in their fields. Many of them have experience working in the top football clubs in the world and others have active consulting practices and other businesses within the football industry.



  • Claudio Borges - Digital Business, CRM and Analytics Manager at City Football Group (Manchester City, NYCFC, Melbourne FC)
  • Joaquim Cardona - Former Head of Digital Business at FC Barcelona
  • Richard Clarke - Former Managing Editor at Arsenal FC
  • Mark Davies - Global Head of Partnerships, Swansea City FC
  • Ornella Desirée Bellia - Head of Professional Football, FIFA
  • Marios Christodoulou - Operations Manager at APOEL FC
  • Markus Breglec - Former Director of Marketing & Media at Liverpool FC
  • Matteo Trevisani -Digital Content Associate at CONCACAF
  • David Bley - Communications and Media Executive at RCD Espanyol (La Liga)
  • Eduardo Valdes - Former International Business Manager at SD Eibar (La Liga)
  • Matthew Buck - Director of Player Management at The PFA (Professional Footballers' Association)
  • Grant Downie, OBE - Head of Performance at the Academy of Manchester City FC
  • Bas Schnater - Fan Engagement Consultant and former CRM & Digital Executve at AZ Alkmaar
  • Pedro Iriondo - Digital Transformation & Innovation Project Manager at FIFA
  • Mario Leo - CEO and Founder -Result Sports 
  • Malle Koido - Sports Agent & Managing Director at Sporting11 
  • Paul Rogers - Head of Strategy at AS Roma
  • Enric RIpoll - International Sports Lawyer at Ruiz-Huerta Crespo 
  • Professor Chris Brady, Director, Centre for Sports Business, University of Salford Manchester (Co-author of Carlo Ancelotti's book "Quiet Leadership")

The broad expertise of the guest speakers creates a learning environment with great industry depth and range to provide students with real-life cases and best-practices from across the football industry. 

The program is led by Diego Valdes, Director at the Sports Business Institute Barcelona.

Together they have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United,PSG, Inter Milan, Juventus, Galatasaray,the Mexican Football Federation among numerous other top sports properties.

Our team is dedicated to connecting students with a wide range of executives and employers from across the football industry to build your network and optimize your career opportunities.


The program also includes enrollment to the "Career Development in Football" Mentorship Program. It is an eight-month program done in parallel with the course that includes a series of workshops and individual sessions that are tailored to the specific aspirations of each candidate based on his/her specific career goals, age, geographical location, previous experience, background and overall motivations of working within the football industry. 



Students will also have access to several sporting recruitment firms which regularly advertise vacancies in the football industry at a worldwide level. 


As alumni you will receive the following services:

- Access to programs and workshops with industry executives
- Recruiting events in football
- Individual career advising
- Lifelong support as alumni

Internship Opportunities in Football:

Our network of contacts of our institutions is comprised of top football clubs, governing bodies, marketing agencies, sponsoring brands, player representation and sports law firms. When exclusive internship opportunities become available they are offered to interested candidates of the program. 

Admission Requirements

Below you will find the criteria required to be admitted to the Masters in Football Business Management Online.

  • Bachelor’s degree, diploma or equivalent (or relevant work experience)
  • CV/Resume and cover letter
  • Advanced level of English

*Exceptions will be made for individuals with relevant sports industry experience.

Admission Procedure

1. Fill out online registration form on this page

2. Complete payment online of application fee of 120 Euros by filling out the form on this page and clicking on the "Register" button.

3. Send your CV and cover letter in English to contact@sbibarcelona.com. Cover letter should include your motivations for applying to the program and previous relevant experience.

4. Our academic board will review your application and provide you an answer within five days informing you if you have been accepted into the program. 

5. Upon acceptance you must complete the payment of course tuition fee of 7,500 Euros by bank transfer.  (Bank details will be sent to you via email)


*Application fee is fully refundable for those candidates that are not accepted into the program. 


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Find out what our former students are saying about us

Matteo Trevisani, Digital Marketing Specialist, CONCACAF

I enrolled in several programs at the Sports Business Institute Barcelona to acquire new skills and network with industry professionals. I am absolutely thrilled to have taken their programs as they have given me valuable and practical information that I have used in my professional life. The material presented in the course is very relevant, fresh and easy to comprehend. I would recommend their courses to anyone who is looking to break into the sports industry or is currently working at a sports organization. The courses offer so many takeaways and lessons that will be used in the future. Congratulations to Diego, Emma and the entire SBI team for their organization and drive to deliver top-quality content to students!

Rebecca James, Communications Manager at Arsenal FC.

I needed a new challenge and SBI gave me the flexibility and support to achieve a Masters degree whilst maintaining a high standard at work and travelling up and down the country and Europe for work. The course was incredibly informative and helpful and I enjoyed studying with people from all over the world. I recommend the course for anyone currently working in football or aspiring to get a career in football.

Wes Morgan, Captain of Leicester City FC and Premier League Winner

Studying a Masters at the Sports Business Institute Barcelona has allowed me to gain a full understanding on the business side of football. In many ways it has opened my eyes into the sector that I work in as a professional footballer. They are top professionals that are well-connected in the sports industry.



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