Want more information about our programs? Chat with our team. It will be our pleasure to assist you!
CHAT TO US

We aim to influence the development and growth of professional careers worldwide by providing an expert learning platform responding to the fast-changing dynamics of the football industry.

welcome!

Students & Alumni

+3k ALUMNI

+83 NATIONALITIES

+100 NETWORKING YEAR ACTIVITIES

+200 ESIC ENTREPRENEURS PROJECTS

Stephanie Fortier

Academy Administration Manager at CF Montreal

I am from Canada and decided to join SBI’s Master. The team behind SBI wanted me to help me grow as a person and take the next step in my career. After completing the Master I was hired by MLS club CF Montreal as the Academy Administration Manager

Günther Peeters

Managing Director at FC Eindhoven

I was able to study the SBI Master in parallel with my job. I had experience in football and wanted to upskill myself and benchmark against what others were doing in the industry. The strong network, and lectures were outstanding. After completing the course I was appointed CEO of FC Eindhoven  

Wes Morgan

Football Player at Leicester City FC

Studying a Master’s at SBI allowed me to gain a full understanding on the business side of football. In many ways it has opened my eyes into the sector that I work in as a professional footballer in the Premier League. They are top professionals that are well connected in the football industry

Speakers and Mentors

Daniel Geey is a sports and entertainment lawyer who’s helping clients particularly in the football industry in relation to transfers, contract negotiations, commercial deals and disputes. He is the author of Done Deal & Build the Invisible

Daniel Geey - SBI Barcelona

Matt Ritchie plays for Newcastle United in the Premier League. He’s a Scottish international who previously played for Portsmouth, Swindon Town and AFC Bournemouth just to name a few.

Matt Ritchie - SBI Barcelona

Laura is a solicitor specializing in sports law. Her interests include football regulation, disciplinary matters (including anti-doping) as well as good governance. She regularly writes on sports law matters, articles of which have featured on leading sports law website, LawinSport, as well as in the football business magazine, FC Business and The Journal of the Law Society of Scotland.

Laura McCallum - SBI Barcelona

Enric is a licensed Spanish Lawyer since 2005 and US Attorney since 2023, specialized in International Sports Law and negotiation, advising Athletes, Clubs, Agents and Entities Governing Sports. As an International Sports Law specialized Lawyer, he gives legal advice to Clubs, Intermediaries, Athletes or Associations in contractual matters such as employment or image rights contracts, also in Disciplinary procedures regarding match-fixing, Financial Fair Play, and Doping.

Enric Ripoll - SBI Barcelona

Victor Ocando is the Founder and CEO of Adapt the Game, a startup focusing on improving game day experience for fans with disabilities. Before founding Adapt the Game, Victor as a Venezuelan attorney practiced international sports law specializing in football law, representing different stakeholders including clubs, players, leagues and agencies in South America and Europe. He has over eight years of experience working in the sports industry.

Victor Ocando - SBI Barcelona

Diego is the CEO & Founder at the Sports Business Institute Barcelona. He established SBI in 2012 with the aim of preparing professionals to move into leadership positions in the football industry. Since then, SBI has trained over one thousand professionals across 83 countries providing them the tools to successfully prepare them and optimize their opportunities of success in the football industry.

Diego Valdes - SBI Barcelona

Richard is an expert in sponsorships and he has worked with some of the biggest clubs in Europe. Manchester United, Inter Milan and West Ham United all worked with him over many years.

Richard Lamb - SBI Barcelona

Juli is now working as a Sports Marketing Consultant. Previously he was the Head of Partnerships for FC Barcelona from 2013 to 2017. He then joined AS Monaco FC as Commercial Director, managing a team of 20 people with responsibility over all commercial revenue: Sponsorship, Ticketing, Hospitality, Merchandising plus Marketing.

Juli Ferre Nadal - SBI Barcelona

Ornella is currently the Director of Professional Football Relations and Development at FIFA. She has a legal background and a truly international experience within the global sports industry, having worked for football clubs, leading law firms, and sports institutions in five different countries.

Ornella Desirée Bellia - SBI Barcelona

Markus is a Senior Executive in the field of sports media, the sale of broadcast rights, the central marketing of professional football competitions and the organization of football events. Throughout his career he fulfilled different roles at media companies and football bodies which give him a deep insight into most areas of the sports business and football world.

Markus Bartosch - SBI Barcelona

Steve is a senior relationship manager and specialist in sponsorship activation.
He has led on some of the biggest sponsors in sport and managed and delivered against multi-year, multi-million pound agreements across multiple properties.
He has experience across the Premier League, La Liga, MLS, Liga MX, Formula 1, UEFA Champions League, Cirque Du Soleil and America’s Cup.

Steve Antrobus - SBI Barcelona

Steve is a senior relationship manager and specialist in sponsorship activation.
He has led on some of the biggest sponsors in sport and managed and delivered against multi-year, multi-million pound agreements across multiple properties.
He has experience across the Premier League, La Liga, MLS, Liga MX, Formula 1, UEFA Champions League, Cirque Du Soleil and America’s Cup.

Simon Meehan - SBI Barcelona

Bas is a Senior Consultant with experience in Data Analytics, Customer Experience & Fan Engagement. Industry experience in football, publishing, ecommerce and consulting. His main focus is in consumer analytics, membership acquisition and retention.

Bas Schnater - SBI Barcelona

Bas is a Senior Consultant with experience in Data Analytics, Customer Experience & Fan Engagement. Industry experience in football, publishing, ecommerce and consulting. His main focus is in consumer analytics, membership acquisition and retention.

Rebecca is the Founder and Director of Limitless Sports Consultancy. Previously she was working as a Communications Manager at Arsenal FC. She is an experienced Communications and PR consultant with a demonstrated history of working in the sports industry.

Rebecca James - SBI Barcelona

Giel is working for the KNVB more specifically in the Innovation & Knowledge Development departments. He was the manager of KNVB Knowledge Center, including KNVB Academy and was leading the re-development of the KNVB Campus.

Giel Kirkels - SBI Barcelona

Amir is the Managing Director at Sports Venue. He is an expert in sports marketing and branding, sponsorship and activation and brand valuation. He is currently operating out of Brazil.

Amir Somoggi - SBI Barcelona

Esther is a driven, dedicated and enthusiastic professional with 20+ years of experience in international large-scale sports and entertainment projects/events such as FIFA World Cups, the Olympic Games and Tomorrowland Winter.
Her mission is to empower women and get more women into leadership positions in the sports industry.

Esther Huijsmans - SBI Barcelona

As a professional in the sports business Matteo’s objective is to always be well-informed. His multi-cultural background provides a unique tool that has proved to be an immeasurable asset to all organizations that he has worked for. His specialties include: Marketing, Stadium Operations, Game-day Operations, Public Relations, Sales and Customer Service

Matteo Trevisani - SBI Barcelona

Mario established RESULT in 2008. He’s highly intrigued and very passionate about Global Digital Business Strategies, Partnerships and Society Impact through Digital Transformation. He is the founder of Digital Sports Media Magazine & Digital Sports & Entertainment Conference.

Mario Leo - SBI Barcelona

Marc Brady is the Program Director in Sports Management at UCB and he was also the Head of Operations at West Bromwich Albion Foundation. At West Brom he was responsible for creating, implementing and monitoring a robust quality assurance model that incorporates all areas of the Foundation, along many other things

Marc Brady - SBI Barcelona

I needed a new challenge and SBI gave me the flexibility and support to achieve a Masters degree whilst maintaining a high standard at work and travelling up and down the country and Europe for work. The course was incredibly informative and helpful and I enjoyed studying with people from all over the world. I recommend the course for anyone currently working in football or aspiring to get a career in football.

Cristian Martin Vidal - SBI Barcelona

Victor was the Sporting Director of Leeds United for the past six years, and he was the orchestrator behind the scenes that helped the team back to the Premier League. He previously worked with Real Valladolid, Sevilla FC, FC Zenit, Middlesbrough F.C. and Elche CF

Victor Orta - SBI Barcelona

Dominic is a Registered Football Agent who currently works at ROOF Football. He previously worked with Adidas. He has expertise in Social Media and Marketing.

Dominic Vieria - SBI Barcelona

Former professional football player. He has played for teams such as Newcastle United, Aston Vila, West Ham United and Leicester City.

Partners & Collaborators

SBI Student work in the marketing division of FC Barcelona