Sponsorship holds the dominant share in a football club’s commercial revenue income, accounting for more than 50% of commercial income. In this blog we look at the industrial category of sponsors associated with these assets in European football’s ‘big five’ leagues.

Sponsorship has been and will always be one of the most important tools in sports marketing. The challenge for the sponsor is to identify the appropriate sports property and leverage it to maximize returns. In this, football takes lion's share of sponsorship spends With a ban on gambling sponsors set to be introduced in the Premier League from 2026/27, football sponsorship is set to see several changes. This blog aims to give an overview of football sponsors in 25/26 season and some key sponsorship trends expected in the coming season.

The paths of mainstream football and luxury fashion industries have been intersecting since long. What was done in a rather sporadic manner is now more purposeful and designed in a planned manner. This blog looks at the juxtaposing paths of football and fashion industries.