The modern football clubs are already global brands. Clubs who have already realised this, have begun the next course of journey treating it as a commercial growth engine. In this blog, we look at the influence of modern football fans, club brand parameters and thought pointers on way forward.

The Wrexham saga, right from the takeover by two famous Hollywood personalities to achieving global attention and recognition along with exceptional growth is an incredible story. Looking from the business perspective, what’s more fascinating is the strategic marketing acumen displayed by the leadership team. This blog aims at deconstructing the marketing moves of Wrexham AFC.

Marketability of an athlete is an outcome of a complex mixture of on and off-field ‘metrics’ ranging from factors like on-field successes, personality, charisma, ability to handle pressure and several off-field factors like personal life etc. media presence, involvement in influencing or shaping culture etc. In this blog, we will take a look at the list of 150 Most Marketable Athletes list released by SportsPro and look at how athletes are realizing their value while taking steps to take control of their marketability.