The 2026 FIFA World Cup has so far been a spectacular product in most aspects. In this blog, we look at the business of FIFA World Cup 2026 from the team’s corner and it's business impact. 

FIFA World Cup 2026 starts in about one month from now. The 23rd edition of the biggest football tournament in the world is set to take place between 11th June 2026 – 19th July 2026 across 16 cities jointly hosted by 3 countries – USA, Canada and Mexico. We deconstruct the business side of the 2026 FIFA World Cup in this blog. 

The race to the glory of UEFA Champions League 25/26 is nearing the finish line with the final four teams taking their places in semi-finals, each with their own ambition. While we leave the footballing strategy to the individual teams, we look at the business side of these clubs in this blog. 

In many ways, the importance of AFCON to the African continent is similar to what the FIFA World Cup means to the globe. For the host nation Morocco, apart from the extreme pride, it is looking to use this tournament to pedal soft power in asserting itself as the ‘gateway to Africa’ and to showcase its growing ambition as a footballing nation. Looking at the business behind AFCON 2025 in this blog.

The term 'El Clásico' gained prominence in the way Spanish media used it to describe the match between the giants during the 70’s and 80’s as ‘the match of the century’. Over a period of time, the world caught up with the name and every time these two powerhouse teams clash, the world seems to stop and watch. As mouth-watering as the on-field encounter will be, we look at the off-field business side of FC Barcelona and Real Madrid in this blog.

Saudi Arabian football has achieved a remarkable transformation in a span of just 3 years when the Saudi sovereign wealth fund, PIF, took majority stakes in four of the country’s biggest football clubs, Al Nassr, Asian Champions League finalists Al Hilal, Al Ahli and Al Ittihad. That set the ball rolling in order to achieve the visions outlined in the ambitious national transformation plan, Vision 2030. Football, unarguably the world’s most watched and attached sport, is a major element in the whole strategy. This blog looks at the journey of football in the Kingdom along with the strategy and challenges that lies ahead.

25/26 season of UEFA Champions League (UCL) continued with the newly introduced Swiss model for the second year. The new format with 36 teams was adopted from 24/25, partly to offset the looming Super League threat, and partly due to a much-needed reform. In its second year, the 25/26 edition comes with further changes, some from UEFA and some innovations by broadcasters. This blog looks at all the key changes, innovations and gives an overview of the business side of 25/26 edition.