Insights
The Business of Football, Uncovered
Football is more than a game, it’s a global industry shaped by data, strategy, and billion-dollar moves. At SBI Barcelona, we go beyond the pitch to analyze its latest business trends.
Modern Football Clubs: Growing Into Global Brands
The modern football clubs are already global brands. Clubs who have already realised this, have begun the next course of journey treating it as a commercial growth engine. In this blog, we look at the influence of modern football fans, club brand parameters and thought pointers on way forward.
Latest insights
Mentorship is a role with a very powerful and positive influence on the developmental potential of a student. In this blog, we look at how proper mentorship and guidance can lead to holistic development of the student and the role of mentorship in SBI’s Master’s program.
8 October 2026
Sponsorship holds the dominant share in a football club’s commercial revenue income, accounting for more than 50% of commercial income. In this blog we look at the industrial category of sponsors associated with these assets in European football’s ‘big five’ leagues.
2 October 2026
In football business education, internships play a very crucial role in all-round development and prospects of the student. In this blog, we explain why internships are important and how SBI’s Master’s program incorporates value-based internships to prepare the next leader in football business.
29 September 2026
World Football Summit - The biggest global football convergence bringing together entire football ecosystem. With SBI's Master's program, students get the privilege of a complimentary access pass.
27 September 2026
Commercial stream is gradually emerging to become the most important contributor to the overall club revenue. In this blog, we will look at the growing value and the changing nature of commercial revenue stream.
23 September 2026
Exclusive Info Session with Diego Valdes, Director General SBI Barcelona, and an expert with over 20 years of experience, on how our Master in Football Business and Management program will prepare you to start your career or specialise in a particular area.
8 September 2026
In this blog, we look at the transfers overview of the big five leagues, in terms of values and its compare with previous seasons to give a sense of its magnitude and take a closer look at Premier League clubs.
6 September 2026
In football business, aside from requiring knowledge, skills and relentless hard work, it is equally important to have the right support network to succeed. Because knowledge can open the door to the football industry. Relationships can help you find your place within it.
26 August 2026
In football, the most popular sport on the planet, women remain significantly underrepresented in coaching and leadership roles. According to FIFA, women make up only around 5 per cent of registered football coaches worldwide. In this blog, we look at women leadership in football business and need to put more emphasis in it.
21 August 2026
The 2026 FIFA World Cup has so far been a spectacular product in most aspects. In this blog, we look at the business of FIFA World Cup 2026 from the team’s corner and it's business impact.
2 July 2026
Premier League voted to introduce two new rules from 26/27 season which not only aligns closer to the UEFA rules but aims to create a financially sustainable ecosystem for the clubs. In this blog, we look at these rules in a detailed manner and examine the potential action areas of the clubs in course of their implementation.
29 June 2026
Some interesting developments have been seen in the football media rights sector, which was already under severe growth pressure. In such a situation, some strategic steps which seems to suggest that the planners are redrawing the course of action. In this blog, we look in the media rights status of European club level football and understand the redrawn strategy by sports properties to keep media rights revenue as important as before.
24 June 2026
SBI Barcelona proudly celebrated the graduation of the first cohort comprising over 140 students for the MENA region at one of football’s most iconic venues - FC Barcelona's Auditorium at Camp Nou.
10 June 2026
Over the last decade, soccer has witnessed an unprecedented growth in popularity in the United States. Multiple factors played their individual roles. This blog takes a look at the growth and assesses MLS along with Premier League in the USA.
1 June 2026
“Collaboration is the best way to work”. At SBI, we firmly believe in it. In one-of-a-kind initiative, SBI Barcelona is proud to collaborate with The Tulane University of Louisiana, in New Orleans, United States as a part of our continued expansion in that market. Read more...
26 May 2026
FIFA World Cup 2026 starts in about one month from now. The 23rd edition of the biggest football tournament in the world is set to take place between 11th June 2026 – 19th July 2026 across 16 cities jointly hosted by 3 countries – USA, Canada and Mexico. We deconstruct the business side of the 2026 FIFA World Cup in this blog.
18 May 2026
Joining the Premier League, as part of promotion from the EFL Championship, is the proverbial golden ticket to riches, both in terms revenue and prestige for the promoted club. The real challenge is not just to secure promotion, but to remain there. This blog looks at the impact in business for the clubs after securing a promotion to the Premier League.
10 May 2026
The explosion of sports content consumption has led to the clubs, leagues, athletes producing content like never before. The business of sports content has evolved as a very strategic tool for the club. And this requires a clear content strategy. In this blog, we delve on the equation between content demand and supply along with the need of a sound content strategy.
27 April 2026
The race to the glory of UEFA Champions League 25/26 is nearing the finish line with the final four teams taking their places in semi-finals, each with their own ambition. While we leave the footballing strategy to the individual teams, we look at the business side of these clubs in this blog.
23 April 2026
Global football is a constantly changing business engine powered by the financial might of independent or institutional investors and run by the emotional charge of integrated, cross-cultured fandom. It requires skilled operators to run the engine smoothly. If becoming a part of the global football business is your goal and still wondering how to carve your path, we present a special webinar-cum-info session with Diego Valdes.
15 April 2026