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About SBI

"At SBI we will prepare you to grow, network and lead within the football industry"

The Sports Business Institute (SBI) was established in 2012 with the aim of preparing professionals to move into leadership positions in the football industry. Since then, we have trained over one thousand professionals across 83 countries providing them the tools to successfully prepare them and optimize their opportunities of success in the football industry. 

Over the years, we have continued to innovate to meet the global demand of the industry, gained deeper insights by establishing partnerships with the top stakeholders in football and developed programs focused on transformative leadership. 

SBI's programs are designed for those looking to start or advance their career in the business of football. 

Based in Barcelona, one of the world's football capitals, our programs our delivered to the world through our interactive online methodology combines live weekly web conferences with industry professionals with an integral online platform that consists of football-specific business case studies, presentations, forums and videos that ensure that the concepts are learned, implemented and evaluated.

Our mission is to provide our students with a pragmatic approach to learning to set the foundation and promote the development of a successful career in the football industry by applying the following structure:

  • Learning through case study analysis presented by executives from the sports and football industries through both our face-to-face and online programs
  • Applying the knowledge through discussions with faculty and like-minded peers and putting into practice through hands-on assignments and real-life experiences
  • Advancing career opportunities through education and networking with faculty and top-tier sports industry professionals


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Our Clients

We have trained executives across the football industry from top clubs, federations, media outlets, agencies, and brands worldwide including:

  • FIFA
  • UEFA
  • Manchester United
  • Liverpool FC
  • Manchester City FC
  • FC Barcelona
  • Real Madrid
  • Inter Milan
  • Newcastle United
  • West Ham United
  • Galatasaray S.K
  • UAE Arabian Gulf League
  • Major League Soccer
  • Arsenal FC
  • SoccerEx
  • Wyscout
  • FC Business
  • Federación Mexicana de Fútbol
  • Goal.com
  • Yutang Sports
  • KPMG Football Benchmark
  • Club Cerro Porteño
  • Nike
  • EA Sports
  • Club Wembley
  • Western City Wanderers
  • Nielsen Sports Group
  • TEAM Marketing
  • Valencia CF
  • United Soccer League (USL)
  • Club America
  • The PFA
  • Wolverhampton Wanderers FC
  • Puma
  • FIBA


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