Why SBI?

A new way to learn football
business. A real one.

Founded in 2012, SBI Barcelona emerged with a clear mission: to offer practical, industry-driven education for professionals who want to build a career in the football business.

Over the years, SBI has evolved from a pioneering initiative into a global reference in sports business and football management training.

Alumni
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At SBI Barcelona, we deliver real-world football business education—human, practical, and connected to the industry. Our live online programs give you real-time learning and direct access to professionals, bringing the global football ecosystem straight to your screen.

Our vision is to empower individuals to become global professionals capable of making a real impact. To achieve this, we are guided by a core set of values that define who we are:

Why SBI - Sports Business Institute Barcelona

Inclusion: We foster a diverse and respectful environment where all voices are heard and valued.

Why SBI - Sports Business Institute Barcelona

Honesty: Integrity and transparency are fundamental in everything we do — from our academic content to our interactions.

Why SBI - Sports Business Institute Barcelona

Quality: We are committed to academic excellence and continuous improvement, offering programs designed with industry relevance in mind.

Why SBI - Sports Business Institute Barcelona

Passion: We love what we do, and we share that energy with our students in every session, project, and conversation.

Our Educational Pillars

Networking

Join a global football business network of professionals, alumni, and mentors. Build relationships that open doors across clubs, leagues, and sports organizations worldwide.

Mentorship

Learn directly from football business leaders who share practical insights from their careers. Their guidance helps you navigate the industry and define your own professional path with confidence.

Flexibility

Our online football business programs are designed for busy professionals and students. Study at your own pace while advancing your career in the global sports industry.

Experience

Learning is only powerful when it’s practical. Through hands-on projects, case studies, and internships, we bring theory to life and prepare you to make an immediate impact in football business.

Close-to-you learning experience

At SBI, we take pride in offering a close-to-you learning experience during our online football management courses.

Our approach is deeply personal: students receive dedicated support, meaningful feedback, and real engagement from faculty and staff who genuinely care. We don’t believe in distant education - we believe in being present, accessible, and committed to your individual journey.

Our Academic Team

Augusto Perilli

Academic Coordinator

Thomas Philjon

Student Liaison

Diego Valdes

Academic Director

Richard Lamb

Master Program Director

Simon Meehan

Content Strategy Course

Malle Koido

Football Agent Course Tutor

What our students say

“Studying a Master at SBI allowed me to gain a full understanding on the business side of football. In many ways it has opened my eyes into the sector that I work in as a professional footballer in the Premier League. They are top professionals that are well connected in the football industry”

Why SBI - Sports Business Institute Barcelona
Wes Morgan

Football Player at Leicester City FC

Why SBI - Sports Business Institute Barcelona

“The team behind SBI wanted me to help me grow as a person and take the next step in my career. After completing the Master I was hired by MLS club CF Montreal as the Academy Administration Manager. I now have a leadership role at Canada Soccer”

Why SBI - Sports Business Institute Barcelona
Stephanie Fortier

Manager Professional Game & National Team Events at Canada Soccer.

Why SBI - Sports Business Institute Barcelona

“What stood out for me was that SBI offered personalized mentorship. I got the general knowledge of the industry but I also got that one on one attention to take my career to the next level ”

Why SBI - Sports Business Institute Barcelona
John Buitron

Sr. Digital Media Coordinator at Inter Miami CF

Why SBI - Sports Business Institute Barcelona

Explore our other programs.

Diploma in Football Content and Social Media

3 months

Coming soon

100% Online

English

Football Marketing & Sponsorship Certificate

2 months

To be confirmed

100% Online

English

Master in Football Business Management

8 Months

Oct 12. 2026

Online

English

FIFA Football Agent Exam Preparation Course

5 weeks

Ongoing

100% Online

English

Sports Business Institute Barcelona
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