We believe everyday is a new opportunity to work on reinventing the sports business and Football Management educational landscape.
Making constant innovations to meet global needs, establishing partnerships with top football stakeholders and developing programs focused on transformative leadership.

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Our commitment

We work every day to influence the development and growth of professional careers worldwide by providing an expert learning platform responding to the fast-changing dynamics of the football industry.

To be the best and first-choice in education for football business, and to develop and prepare the future leaders of the industry. We want to help them evolve in their career path by offering the best knowledge center experience.

The story of a team determined to develop and deliver quality-based, affordable and flexible courses under expert guidance underlined by friendliness at every level of the industry requirement.

Our history

In 2012, the world of sports, particularly football, offered limited opportunities for those who dreamed of turning their passion into a career. But Diego Valdés saw a parallel world beyond the pitches, a world filled with potential for those who were willing to work for it.
Determined to make a change, Diego pursued a degree in sports management, but found that the education available to him was lacking in practical, industry-specific knowledge and tools. Frustrated with the theoretical and disconnected nature of the courses he was taking, he decided to take matters into his own hands.
Fueled by his entrepreneurial spirit and a desire to make a real impact, Diego founded the Sports Business Institute Barcelona (SBI). SBI’s mission is to provide practical, online education taught by industry experts to those who want to work in the football industry.
Since its establishment in 2012, SBI has grown to become a global leader in sports business and football management education. By constantly innovating and partnering with top stakeholders in the industry, SBI offers programs that focus on transformative leadership and help professionals from over 83 countries to optimize their careers and gain opportunities for success.
At SBI, we are passionate about the sports industry, and we are committed to transferring that passion and our close relationships with industry leaders to our community in order to help them grow, network, and lead in this dynamic field. Every day is a new opportunity to reinvent the sports business and football management educational landscape, and we are dedicated to making it happen.


Our team is composed of professionals from diverse backgrounds, each bringing unique perspectives and skill sets to the table. This diversity leads to innovative and creative solutions and fosters a supportive work environment where collaboration and open communication are valued.
Committed to continuous learning and improvement, the team stays up-to-date with industry trends and best practices. Not only does this diversity strengthen our performance, but it also promotes a positive and inclusive company culture that reflects the world around us.
The team prioritizes ethics and integrity, consistently making decisions that align with our values and mission to create value through hard work and talent.

Diego Valdes

Director General

Emma Bogren

Head of Administration

Botond Kadar

Marketing Team

Rich Lamb

Program Director

Rana Ghosal

Content Manager

Malle Koido

Football Agent Course Tutor

Thomas Philjon

Student Liaison

Our values

At SBI Barcelona, we believe in the power of education, cooperation, and sports to create a community that goes beyond the academic year. Our students are at the heart of everything we do, and we strive to provide them with the tools they need to succeed both personally and professionally. We are a family at SBI and the connections forged here will last a lifetime.

In line with our values, we are committed to promoting diversity, equity, and inclusion in all aspects of our business.
As an institute, we are proud to collaborate with the PFA foundation, which offers current and former football players opportunities to join courses in educational institutions such as SBI. This overview that takes place once a week online is the perfect opportunity for them to be able to decide which path they would like to take next.
At SBI, we believe in providing opportunities for professional football players to enhance their personal development and future career prospects through education. Together, we are committed to making a positive impact in the world of sports.

We are constantly evolving and embracing newness, always looking for ways to improve and innovate. Our approach is agile, curious, and proactive, allowing us to stay ahead of an ever-changing world.


Stéphanie Fortier

Senior Operations Coordinator at CF Montreal I Former student: Master in “Football Business and Management”

Gunter Peeters

Managing Director at FC Eindhoven I Former student: Master in “Football Business and Management”

Christian Alert

Pre-Sales Manager at Sponsoo I Former student: Master in “Football Business and Management”