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Main takeaways from SBI's workshop in Saudi Arabia

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Last week we had the privilege of delivering an on-site Advanced Course in Sport Investment for the Saudi Pro League (SPL), including their club delegates and partners in Saudi Arabia.

SBI's 
Managing Director, Diego Valdes and Marketing Consultant Xavi Bové delivered a two-day workshop focused on attracting investment for Saudi clubs. 


We wanted to share this experience with you, as part of the global SBI family. Here are some of the main takeaways of our trip to Riyadh:

 

  • Football clubs in Saudi Arabia are looking to transfer operational and financial control to private investors, as part of the country's 2030 Vision
     
  • Prince Mohamed Bin Salman has shown an interest in taking over Manchester United, and to date has made three unsuccessful bids
     
  • Stakeholders such as LaLiga considered potential activities in Saudi Arabia including important matches such as the Spanish Supercup
     
  • Fan engagement is one of the main assets of Saudi football, with a strong emotional connection among fans and clubs
     
  • Top clubs such as Al-Hilal stand out in social media, being ranked #28 on 2019 Result Sports Digital Football Benchmark


A proactive football culture willing to grow, expand and host elite competitions in a country with massive potential for development.

Stay tuned as we will continue to explore this exciting football market moving forward. 

 

 

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