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April 9, 2019
The Champions League has long been regarded as Europe’s elite competition. It is contested every year by Europe's top clubs and its apparel and kit sponsors are concerned with gaining global exposure.
Last years’ final between Real Madrid and Liverpool broke pay tv records in the UK; it was reported that 4.2 million people watched live on BT Sport, that is 44% of BT’s overall subscribers (McCormack, 2018).
Concerning the Europa League, while it is not as highly regarded, it still gets a lot of air time on prime time viewing slots across European countries.
Quick research shows that out of the final eight teams remaining in the Champions League Nike and Adidas each sponsor three clubs while New Balance sponsors two.
As far as the Europa league is concered, Nike,
This article was written by Connor Eade of SBI's marketing team. For more information please contact us at email@example.com.
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