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Sport is one of the most disrupted of all industries.
For instance, social media is now part of the sports product with teams and fans alike sharing content around the match; personalized marketing is expected in return for fan passion and live coverage is increasingly moving online.
Therefore, business models need to be updated to respond to such changes in fan behaviour and external influences. The purpose of digital transformation is to respond and adapt in a way that stimulates growth.
At its best, digital transformation is most successful when led and executed on by staff who are digitally literate.
Digital literacy is a skill set that needs to be invested in and nurtured since disruption and rapid change are features of the digital economy.
This infographic highlights some of the benefits of a digitally literate workforce in any sports business.
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