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Stephen Bourke, Program Director of "Managing Digital Transformation in Sports" speaks about his journey in designing this online certificate program.
This course didn’t emerge by accident.
It’s the result of a four year journey -and counting - of research, analysis and writing to learn about the business of sport in the digital era for my own sake.
That the best way to learn is to teach is a happy coincidence for both myself and course participants.
About four years ago I attended a conference about sport and technology concluding that I was hopelessly out of touch with where I needed to be to remain a valuable sports business professional not only for then but for the remainder of my career.
The business of sport - and business principles in general - had been totally upended since I completed my formal education.
Also I couldn’t find one place that could cover the gaps I now had in my own professional knowledge.
The result then is “Managing Digital Transformation in Sport” and as the business of sport goes deeper into its digital being I continue to be its first student.
Oh, and I am now an Advisory Board member of that same sport tech conference of four years ago alongside some of the smartest minds in the industry, many of whom are guest speakers on the course.
I look forward to meeting more like-minded digital agents of change in its next installment.
Managing Digital Transformation in Sports
Sports Business Institute Barcelona
Start Date: This week | Duration : 4 Months
Get the qualification to start or advance your career in the football industry. Learn the business skills to work in football and network with top industry professionals. Request information here.