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Social Streaming of Live Sports - Who are the main players?

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Digital is changing the game for sports business. Established models are being disrupted and organizations in the sports industry must adapt to the current trends to remain competitive. 
 
One area where this becomes evident is in the social streaming of live sports. Social Media platforms such as Facebook, Twitter and YouTube have the technology, reach and money to win broadcast rights for live sports and stream them globally via their own platforms. 
 
This allows them to build their profile, membership base and generate revenues (predominantly via online advertising). Fans get access to sports viewing that suits their anywhere on-demand lifestyle whilst the broadcast landscape becomes increasingly disrupted. Leagues are also providing global access for fans beyond terrestrial rights. 
 
In the Certificate in Managing Digital Transformation in Sports we cover the various complexities of the digital economy including how sports organizations must adapt to the new players entering the game. 
 
 
 
 
 
 
This post was written by Stephen Bourke, Program Director for the Online Certificate in Managing Digital Transformation in Sports delivered in partnership with the Sports Business Institute Barcelona. Learn more about the program by clicking on the video below:
 
 
 

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