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The Disruptive Force of eSports

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Through eSports, society’s preference for computer interactions is unfolding and revealing the changing nature of modern consumption. Traditional sport is on the front line of this disruption.

   

As ratings decrease, the main television networks are now putting eSports on the same level as traditional sports with the aim of targeting new younger audiences.

 

The main eSport tournaments are selling out arenas worldwide and every time a competition is streamed there are millions of viewers tuning in. According to the market intelligence reports from Newzoo, the value of the eSports economy on the global scale was a little less than $500 million last year and has the tendency to grow to more than $700 million this year.

 

The infographic below highlights some key figures on the disruptive force of eSports.

  

 

Our upcoming Certificate on Managing Digital Transformation in Sports includes a special feature on the topic of eSports, including how it is now relevant for the business of sports. A special guest speaker from the eSports industry will also provide exclusive insight into this growing market.

The program is led by Stephen Bourke, a sports business strategist and digital analyst who serves as an Executive Board Member for the Sport and Entertainment Alliance in Technology (SEAT) Conference. You can follow him on Twitter at @sb1sport
 

You can learn more on the Certificate on Managing Digital Transformation in Sport HERE

 

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MANAGING DIGITAL TRANSFORMATION IN SPORTS

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Start Date: January 2018 | Duration : 4 Months

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