The program is aimed at professionals looking to improve their digital literacy to lead and participate in the business transformation in a sports organization. The course will be led by Stephen Bourke, an internationally-recognized sports business strategist and digital analyst who serves as a global executive board member for the Sport and Entertainment Alliance in Technology (SEAT) Conference.
“Numerous organizations are looking for solutions to embrace digital transformation as they work to define the impact it is having on their teams, leagues, sponsors, broadcasting companies and, most importantly, their fans experience,” says Bourke who developed the course in partnership with SBI. “We have researched the sports market and broader economy to explore how sports organizations are embracing the digital future and have developed a course that outlines the principles needed to navigate the digital disruption in sports.”
The four-month program will include online guest lectures delivered by international sport industry executives from top clubs, governing bodies and corporations that will allow learners to gain insight on the latest trends, opportunities and challenges.
The participants will benefit of the experience of the following speakers:
• Charlie Sung Shin, Vice President, Data & Analytics at Major League Soccer
• Jack Elkins, Director of Innovation at Orlando Magic
• Christine Stoffel, Founder & CEO of Sports & Entertainment Alliance in Technology (SEAT)
• Tom Halls, Head of Strategic Development at Gfinity
• Jon Burkhart, Keynote Speaker / Content Strategist & Founder of TBC Global
“We wanted to develop a program that acts as a solution for professionals seeking to gain the required knowledge to adapt to the digital transformation reality in sport whilst ading value to the sports industry in this rapidly developing area”, added Diego Valdes, the director at the Sports Business Institute Barcelona.
The program begins on January 29, 2018 and will be delivered using SBI’s latest technology-enabled education online platforms.
About the Sports Business Institute Barcelona
The Sports Business Institute (SBI) is a private learning institution based in Barcelona, Spain with a regional office in Miami, USA, that provides top-quality practical executive business training to those aspiring to develop their career in sports, with a particular focus on the football/soccer industry. SBI has trained executives from across the top clubs, federations, brands, agencies, media outlets and representation firms worldwide.
About Stephen Bourke
is an internationally-experienced sports business professional specializing in strategic and, organizational growth in membership, venues and event organizations He is a global executive board member of Sport and Entertainment Alliance in Technology (SEAT) Conference in the USA and currently works as a Sports Business Strategist in Qatar.
You can download the prospectus here
Emma K. Bogren
International Programs Coordinator
Sports Business Institute Barcelona