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Key Marketing Lessons from UEFA Women’s Euro 2017

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We recently hosted a webinar on the Key Marketing Lessons from the UEFA Women's Euro 2017, presented by Xavi Bové.


Xavi is a former SBI student currently working as the Communications Manager at Naru Sports. He recently worked with the Women's UEFA Euro 2017 marketing team and he shared his first-hand expeience with us during a webinar on Tuesday, October 10th. 
 

Theres were the main takeaways from the webinar: 
 

  1. Marketing is the epicentre of the operations that bring added value to fans when living a game

  2. Women's football is awakening in terms of TV impact, fan attendance, digital awareness and female players

  3. The fans should be the starting point from an strategy focused on surpassing their expectations
 

Did you miss the webinar?  You watch the webinar recording HERE

 

Xavi has also produced a benchmark report on women's football in Europe that you can donwload here. You can also read additional analysis on the business side of women's football on his website

 

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