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Competing with Europe’s Giants: The Atletico Madrid Case Study

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Atletico Madrid has always been considered an important brand in Spanish and European football. However, the club has reached unparalleled success over the past five years winning numerous titles despite signifi cantly less economic resources than some of their competitors.

 

Under logical circumstances a club with less than half of the operating revenue of European giants such as Manchester United, Real Madrid, FC Barcelona, Bayern Munich and Manchester City should not be competing for major championships. Yet the Colchoneros continue to defy the odds.

 

This report will analyse the club from various perspectives to shed light on the factors that have led to their recent success. You can download the free PDF here.

 


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