Postgraduate in Football Business Management

Online Program

Start Date : 23 October 2017 | Duration : 8 Months

Secure Your Spot Here

  • Language ENGLISH

  • Next intake 23 October 2017

  • Duration 8 Months

  • Fee € 7,500

The Postgraduate Degree in Football Business Management is an eight-month online program that has been designed to bridge the gap between an academic approach to sports management education and the real-life environment of the football industry.  It iis meant to be done in parallel with other professional commitments. The required weekly dedication is between 10 to 15 hours.


The program is backed by the reputation of the Sports Business Institute Barcelona, leaders in executive online training education for the football industry and Visionary Sports Investment, the creators of the world-leading MSc degree in Sporting Directorship run in relationship with the Centre for Sports Business at Salford University Business School.

The program has been designed with the objective of enhancing the development of the football industry, enabling learners from around the globe to enter into a truly international program with guest speakers from the top football organizations worldwide.

Download the prospectus here

The program is aimed at those looking to start or advance their career in the business side of the football industry.

Candidates will be prepared to influence and lead change across all sectors within football. You will hone your leadership through a highly personalized development program to be equipped with a powerful combination of strong business acumen and real-life knowledge about the football industry. 

Key Benefits of the program include:

- World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.

- Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.

- Selective entrance criterion ensuring quality for the program and optimizing networking opportunities


*The program is a private postgraduate imparted by the Sports Business Institute Barcelona in partnership with Visionary Sports Investment in the UK. It is a complementary industry-oriented program of multidisciplinary character, which under Spanish regulation does not fall under the Ministry of Education’s review.

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the football industry.

The well-rounded curriculum is divided into three terms that cover the following areas:



1. Introduction to the Business of Football
2. Football Marketing & Sponsorship – Part I
3. Football Marketing & Sponsorship – Part II
4. Stadium Management and Club Operations in Football
5. Financial Management in Football


6. Digital Business Management in Football
7. CRM and Data Analytics in Football
8. Football Fan Engagement and Community Relations
9. Media and Communications in Football
10. Emerging Markets in Football


11. Performance Management in Football
12. Football HR and Career Management
13. Player Representation in the Football Industry
14. Football Law and Legislation
15. Athlete Brand Management in Football
16. Final Project



As an optional complement to the program we offer you the possibility of attending a graduation ceremony and a corporate football tour in Barcelona consisting of the following:

•  Professional visits to the top football clubs and corporate sporting organizations in Barcelona

•  Career development workshops for optimizing professional advancement in the football industry

•  Networking opportunities with industry executives

•  Cultural and social events in Barcelona

•  Graduation ceremony
This is a unique experience exposing students to the business models of the most successful sporting organizations in Barcelona and off ering numerous networking opportunities. 

*The graduation ceremony in Barcelona is not included in the program fee. It has an additional cost and it is not a mandatory component of the program. 
For further information including additional costs, accommodation queries, and logistical details please contact our Student Recruitment & Admissions team by email at

** Please note that some program content may be subject to change

Studying the Postgraduate in Football Business Management you will benefit from the latest technology-enabled education. Our interactive methodology combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.


The guest lecturers for the Postgraduate in Football Business Management are leaders in their fields. Many of them have experience working in the top football clubs in the world and others have active consulting practices and other businesses within the football industry.

Their broad expertise creates a range and depth of courses unavailable at any other online football business management program.

The course is led by Diego Valdes, Director at the Sports Business Institute Barcelona and Tony Faulkner, Co-Founder of Visionary Sports Investment and former Performance Manager at Manchester City Football Club.

Together they have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United,PSG, Inter Milan, Juventus, Galatasaray,the Mexican Football Federation among numerous other top sports properties.

Our team is dedicated to connecting students with a wide range of executives and employers from across the football industry to build your network and optimize your career opportunities.

As alumni you will receive the following services:

- Access to programs and workshops with industry executives
- Recruiting events in football
- Individual career advising
- Lifelong support as alumni

An internship provides students with hands-on practice and valuable industry experience. As a student of the Postgraduate in Football Business Management you will develop in-depth knowledge in all areas of the football industry increasing your value across all sectors.

You will have the support of our staff in helping you find the perfect internship opportunity to show your potential to employers across the football industry.

Although internships are not guaranteed in the program, numerous candidates have gone on to secure them based on different criteria such as age, prior experience in the industry and geographical location. 

The progam is a private postgraduate imparted by the Sports Business Institute Barcelona in partnership with Visionary Sports Investment in the United Kingdom. It is a complementary industry-oriented program of multidisciplinary character, which under Spanish regulation, does not fall under the Ministry of Education´s review.
The Posgraduate in Football Business Management Online bridges the gap between an academic approach to learning and the real-life environment of the football industry. As our training initiatives are focused on real-life case study analysis and guest speaking sessions from top football executives they are highly regarded in the football industry.  As proof we can proudly say that we have trained executives from the top football clubs, leagues, associations, media outlets and brands. 
For additional reference about our training programs feel free to read testimonials from our alumni here.

Admission Requirements

Below you will find the criteria required to be admitted to the Postgraduate in Football Business Management Online.

  • Bachelor’s degree, diploma or equivalent
  • CV/Resume and cover letter
  • Advanced level of English

*Exceptions will be made for individuals with relevant sports industry experience.

Admission Procedure

1. Fill out online registration form on this page

2. Upload your CV and cover letter in English. Cover letter should include your motivations for applying to the program and previous relevant experience.

3. Complete payment online of application fee of 750 Euros by filling out the form on this page and clicking on the "Register" button.

4. Once the application fee payment has been received, a member of our team will contact you to schedule a personal virtual interview with the Program Director(s).

5. Within 48 hours after your interview you will receive a written notice informing you if you have been accepted to the program.

6. Upon acceptance you must complete the payment of the outstanding course tuition balance of 6,750 Euros by bank transfer before October 15th, 2017.  (Bank details will be sent to you via email)


*Application fee is fully refundable for those candidates that are not accepted into the program. 

**To find out more about our payment plan by installments please contact our team at for further details.



Find out what our former students are saying about us

Mark Roberts, Professional Football Player at Cambridge United

¨I can’t speak highly enough of the team at Sports Business Institute Barcelona and am so pleased I decided to study with them. As a professional footballer with an interest in the business side of the industry I couldn’t have hoped for a greater insight than the course provided. I have studied online before but the way this course is structured was far more interactive and I really benefited from the broad and detailed knowledge that Diego Valdes was able to provide. I have already enrolled myself on the digital media and communications course that they run and look forward to when it commences in 2016. For anyone looking to work within the world of football or develop their personal network studying with Sports Business Institute is the perfect place to look.¨

Richard Lamb, Chief Revenue Officer at West Ham United

¨Well-researched, engaging, challenging and thoroughly enjoyable, this is a first-rate course useful for both people in the football industry or aspiring to work in football. The content was highly relevant and up-to-date, reflecting the different approaches to this fast-paced industry, while also looking at the potential developments and opportunities. SBI Director, Diego Valdes, has fantastic experience in the many aspects of football and has the ability to impart knowledge in an engaging and interesting manner, which encourages participants to think for themselves and gain a deep understanding of the field. Working in the football industry myself, I have been able to improve my skill-set and ability to perform my job thanks to this course. I would wholeheartedly and without reservation recommend this course to anyone either in the industry or aiming to gain a fundamental understanding of how football works off the pitch.¨

Sebastiano Mereu, Founder, Football Marketing TV, Switzerland

“Not all students enjoy studying or attending classes, but at SBI Barcelona they actually do. I completed two courses – Football Marketing and Management, Football Communication and Social Media – and looked forward to every single module. During the web conferences, I always had the feeling that my fellow students shared my enthusiasm for the football business and enjoyed our interactions as much as I did. And thanks to Mr Diego Valdes (program director) all students were able to share their experiences and thoughts and learn from each other. I can highly recommend SBI Barcelona and their courses to anyone interested in a career in the sports business. Thank you SBI for 16 great weeks!”



Sign up for our Newsletter