Football Marketing & Management Online Course

Start Date : Nov. 12, 2018 | Duration : 2 Months

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  • FORMAT ONLINE

  • Language ENGLISH OR SPANISH

  • Next intake Nov. 12, 2018

  • Duration 2 Months

  • Fee € 695

 Eight-week online program focused on the business of football in the areas of sports marketing, sponsorship, athlete representation, event management and digital marketing. 

The program is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, athlete representation, media and event management.

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment. 

Whether you are a recent graduate or an experienced executive, the program will provide you with the hands-on learning experience, skills and networking opportunities to get ahead in the football industry.

Submit the contact form below to receive additional information from our admissions office.

*Sometimes our emails may end up in the spam/junk folder of some providers. Be sure to check in case you have not heard from our team. 

The Football Marketing & Management - Online Course is divided into eight modules that are designed to equip and prepare professionals to develop a successful career path and enhance their opportunities to work in the football industry. The course is structured in the following manner:

Module 1 – Introduction to football marketing and the business of sport - satisfying the needs of today’s international football consumers


Module 2 – Business development at top European football clubs – matchday, tv broadcasting rights, and commercial revenue


Module 3 – Successful football sponsorship partnerships – best practices between sponsors and rights holders


Module 4 – Athlete representation in football- the role of the agent/agency in the professional football industry


Module 5 – Individual athlete sponsorship in football - the winning relationship between a commercial brand and a football brand ambassador


Module 6 – Ambush marketing in football – protecting football properties and defending sponsors’ brands


Module 7 – Strategic football event management – major international football competitions as vehicles for economic, social and cultural impact


Module 8 – Digisport & social media – new ways for football clubs and organizations to communicate with sport consumers and novel approaches to marketing activities.


Our interactive methodology combines recorded weekly web conferences with industry professionals with an integral online platform that consists of practical readings, football-specific case studies, forums and discussion groups that ensure that the concepts are learned, implemented and evaluated. 

Our approach to learning consists of the following structure:

1.    Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2.    Discussion with Tutor – interactive discussions via email, whatsapp, etc.

3.    Weekly Recorded Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4.    Implementation & Evaluation – students are evaluated through hands-on assignments and interactive online tests

The course is imparted by a team of tutors led by the Institute's Director, Diego Valdes, FIFA and UEFA accredited media representative and sports marketing consultant. He has provided training to executives from across the football industry at a global level including clubs, federations, sports marketing agencies and media outlets such as FIFA, Club Wembley, the English Premier League, Newcastle United, West Ham United, Major League Soccer, Goal.com, the Mexican Football Federation, Soccerex among many others . 

The Sports Business Institute Barcelona also brings together industry executives from football clubs, governing bodies and corporations from across Europe to provide students with the most relevant and up-to-date information from the football industry through online guest speaker sessions. 

Current & Previous Guest Speakers have included:

Richard Lamb, Managing Director in Asia, Inter Milan 
Joaquim Cardona, Former Head of Digital Business, FC Barcelona 
Oscar Ugaz, Former Digital Business Manager, Real Madrid 
Alex Kunawicz, Former Head of Content, Liverpool FC 
Laura Gabbidon, Marketing Manager, Wolverhampton Wanderers FC 
Jamie Ponce, Head of Ticketing, New York Red Bulls
Chris Crouch, Sales Executive, Club Wembley & IMG
Yeray Romera, Senior Marketing & Online Manager, EA Sports - FIFA Video Games
Conrado Molina, Former Marketing & Sponsorship Manager, Real Zaragoza FC
Victor Alvarado, Chief Marketing Officer, Mexican Football Federation

Our practical methodology together with the opportunity to network with top football executives will enhance students´ possibilities of landing a position in the football industry in the following areas:

• Marketing, sales, ticketing, media, and other executive positions in sports clubs, associations, federations and governing bodies

• Marketing and sponsorship departments of multinational firms

• Sports communication agencies and media outlets

• Representation and event management agencies

• Administrations responsible for sporting event organization and management

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Course includes: 

•    Weekly recorded sessions with an industry professional via web conference
•    Access to online campus with football case studies, articles & interactive forums
•    Pedagogical support via email & whatsapp with SBI´s faculty
•    Career advice & access to job bank and internship opportunities in football
•    Academic certificate of completion

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Testimonials

Find out what our former students are saying about us

Matteo Trevisani, Digital Marketing Specialist, CONCACAF

I enrolled in several programs at the Sports Business Institute Barcelona to acquire new skills and network with industry professionals. I am absolutely thrilled to have taken their programs as they have given me valuable and practical information that I have used in my professional life. The material presented in the course is very relevant, fresh and easy to comprehend. I would recommend their courses to anyone who is looking to break into the sports industry or is currently working at a sports organization. The courses offer so many takeaways and lessons that will be used in the future. Congratulations to Diego, Emma and the entire SBI team for their organization and drive to deliver top-quality content to students!

Richard Lamb, Chief Revenue Officer, West Ham United

¨Well-researched, engaging, challenging and thoroughly enjoyable, these are first-rate courses useful for both people in the football industry or aspiring to work in football. The content was highly relevant and up-to-date, reflecting the different approaches to this fast-paced industry, while also looking at the potential developments and opportunities. SBI Director, Diego Valdes, has fantastic experience in the many aspects of football and has the ability to impart knowledge in an engaging and interesting manner, which encourages participants to think for themselves and gain a deep understanding of the field. Working in the football industry myself, I have been able to improve my skill-set and ability to perform my job thanks to this course. I would wholeheartedly and without reservation recommend their programs to anyone either in the industry or aiming to gain a fundamental understanding of how football works off the pitch.¨

Mark Roberts, Professional Football Player at Cambridge United

¨I can’t speak highly enough of the team at Sports Business Institute Barcelona and am so pleased I decided to study with them. As a professional footballer with an interest in the business side of the industry I couldn’t have hoped for a greater insight than the course provided. I have studied online before but the way this course is structured was far more interactive and I really benefited from the broad and detailed knowledge that Diego Valdes was able to provide. I have already enrolled myself on the digital media and communications course that they run and look forward to when it commences in 2016. For anyone looking to work within the world of football or develop their personal network studying with Sports Business Institute is the perfect place to look.¨

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