Football Digital Marketing & Social Media Online Course

Start Date : February 2018 | Duration : 2 Months

Secure Your Spot Here

  • Language English or Spanish

  • Next intake February 2018

  • Duration 2 Months

  • Fee € 695

This course is an eight-week program that provides candidates with a complete overview on how to leverage digital and social assets for a sports property in the football industry. The course looks at the latest trends including monetization, penetrating emerging markets, planning a successful digital media strategy, executing digital campaigns, leveraging the tone and social media voice, as well as online sponsorship management and athlete brand management.

The program is designed for seasoned professionals and/or recent graduates looking to work in the areas of digital and social media marketing, online brand management and CRM within the football industry. 

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills required to work in the sports digital media sector. Our e-learning platform consists of football specific case studies, practical course work and a dynamic learning environment with students from across the globe. 

Submit the contact form below to receive additional information from our admissions office.

*Sometimes our emails may end up in the spam/junk folder of some providers. Be sure to check in case you have not heard from our team. 

The Football Digital Marketing & Social Media Online Course consists of the following modules:

Module 1 - The digital revolution in the football industry – how football clubs are embracing new ways of engaging with consumers

Module 2 – The power and influence of social media in emerging football markets – reaching a new fan base beyond your borders

Module 3 – Athletes and social media as a communication tool - best practices to communicate and market personal image of football players through social media properties

Module 4 – New media strategy at governing bodies and major international tournaments – building a strong social media presence at international events and competitions

Module 5 – Fan Engagement & Data Analytics – VR, E-sports business intelligence, CRM, data extraction and contextualization. 

Module 6 – Creating web content that sells and engages – how football clubs sell through various new media outlets to different markets in the digital era. Includes new material on emerging platforms including Snapchat & Periscope

Module 7 – Sports journalism in the digital era – blogging, website reporting and digital media

Module 8 – Social media and global brands – marketing non-sports products through football and social media

*All modules are taught in English. Please note that some program content may be subject to change. 

Our interactive methodology combines live weekly web conferences with industry professionals with an integral online platform that consists of practical readings, football-specific case studies, forums and discussion groups that ensure that the concepts are learned, implemented and evaluated. 

Our approach to learning consists of the following structure:

1.    Individual Preparation – reading of cases, articles and technical notes from the interactive online platform

2.    Group Discussion – interactive discussions via email, forums and social networks with classmates

3.    Weekly Web Conference session led by industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from each session

4.    Implementation & evaluation – students are evaluated through hands-on assignments and interactive online tests

The course is imparted by a team of tutors led by the Institute's Director, Diego Valdes, FIFA and UEFA accredited media representative and sports marketing consultant. He has provided training to executives from across the football industry at a global level including clubs, federations, sports marketing agencies and media outlets such as FIFA, Club Wembley, the English Premier League, Newcastle United, West Ham United, Major League Soccer,, the Mexican Football Federation, Soccerex among many others . 

The Sports Business Institute Barcelona also brings together industry executives from football clubs, governing bodies and corporations from across Europe to provide students with the most relevant and up-to-date information from the football industry through online guest speaker sessions. 

Current & Previous Guest Speakers have included:

Richard Lamb, Managing Director in Asia, Inter Milan 
Joaquim Cardona, Former Head of Digital Business, FC Barcelona 
Oscar Ugaz, Former Digital Business Manager, Real Madrid 
Alex Kunawicz, Former Head of Content, Liverpool FC 
Laura Gabbidon, Marketing Manager, Wolverhampton Wanderers FC 
Jamie Ponce, Head of Ticketing, New York Red Bulls
Chris Crouch, Sales Executive, Club Wembley & IMG
Yeray Romera, Senior Marketing & Online Manager, EA Sports - FIFA Video Games
Conrado Molina, Former Marketing & Sponsorship Manager, Real Zaragoza FC
Victor Alvarado, Chief Marketing Officer, Mexican Football Federation


Our practical methodology together with the opportunity to network with top football executives will enhance students´ possibilities of landing a position in the football industry in the following areas:

• Digital business professionals at football clubs and federations

• Corporate communications roles in the sports industry

• Business Intelligence & CRM Analysts in football clubs, federations, and brands

• Community Managers and Digital media professionals in football

• Corporate marketing and sports blogging

• Sports journalism in all its branches: television, radio, internet and newsprint

Course includes: 

•    Live weekly sessions with an industry professional via web conference
•    Access to online campus with football case studies, articles & interactive forums
•    Pedagogical support via email with SBI´s faculty
•    Access to job bank and internship opportunities in football
•    Certificate of completion



Find out what our former students are saying about us

Leo Avery, Marketing Counsel at International Olympic Committee

The Sports Business Institute's Online Football Marketing & Management course provides an extremely detailed insight into the key commercial aspects of the football business. The weekly group discussions, expertly led by the knowledgeable Diego Valdes, provide an invaluable opportunity for students to engage with each other and share ideas and opinions. Additionally, the course materials give students a vast amount of background information on a wide variety of relevant topics. I would happliy recommend this course to both those looking to gain an insight into the football business and those already working in the industry.

Matteo Trevisani, Manager, Integration and Activation at United Soccer Leagues LLC (USL)

I took the Sports Business Institute Barcelona Football Digital Marketing and Social Media Online Course. I am absolutely thrilled to have taken the course as it has given me valuable and practical information that I have used in my professional life. The material presented in the course is very relevant, fresh and easy to comprehend. I would recommend the course to anyone who is looking to break into the sports industry or is currently working at a sports organization. The course offers so many takeaways and lessons that will be used in the future. Congratulations to Diego and Emma for their organization and drive to deliver top-quality content to students!

Richard Lamb, Chief Revenue Officer, West Ham United

¨Well-researched, engaging, challenging and thoroughly enjoyable, this is a first-rate course useful for both people in the football industry or aspiring to work in football. The content was highly relevant and up-to-date, reflecting the different approaches to this fast-paced industry, while also looking at the potential developments and opportunities. SBI Director, Diego Valdes, has fantastic experience in the many aspects of football and has the ability to impart knowledge in an engaging and interesting manner, which encourages participants to think for themselves and gain a deep understanding of the field. Working in the football industry myself, I have been able to improve my skill-set and ability to perform my job thanks to this course. I would wholeheartedly and without reservation recommend this course to anyone either in the industry or aiming to gain a fundamental understanding of how football works off the pitch.¨



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