About SBI

The Sports Business Institute (SBI) is a private learning institution based in Barcelona, Spain with a regional office in Miami, USA, that provides top-quality practical executive business training to those aspiring to work or advance their career in sports, with a particular focus on the football/soccer industry. 

Our programs have been designed to bridge the gap between an academic approach to sports management and the real-life work environment of the industry. We offer a realistic overview of the key elements that must be developed, analyzed and enhanced in order to be competitive in such a demanding sector.

Our interactive online methodology combines live weekly web conferences with industry professionals with an integral online platform that consists of football-specific business case studies, presentations, forums and videos that ensure that the concepts are learned, implemented and evaluated.

Our mission is to provide our students with a pragmatic approach to learning to set the foundation and promote the development of a successful career in the sports industry by applying the following structure:

  • Learning through case study analysis presented by executives from the sports and football industries through both our face-to-face and online programs
  • Applying the knowledge through discussions with faculty and like-minded peers and putting into practice through hands-on assignments and real-life experiences
  • Advancing career opportunities through education and networking with faculty and top-tier sports industry professionals


Our Clients

We have trained executives across the football industry from top clubs, federations, media outlets, agencies, and brands worldwide including:

  • FIFA
  • UEFA
  • Manchester United
  • Liverpool FC
  • Manchester City FC
  • FC Barcelona
  • Real Madrid
  • Inter Milan
  • Newcastle United
  • West Ham United
  • Galatasaray S.K
  • UAE Arabian Gulf League
  • Major League Soccer
  • Arsenal FC
  • SoccerEx
  • Wyscout
  • FC Business
  • Federación Mexicana de Fútbol
  • Goal.com
  • Yutang Sports
  • KPMG Football Benchmark
  • Club Cerro Porteño
  • Nike
  • EA Sports
  • Club Wembley
  • Western City Wanderers
  • Nielsen Sports Group
  • TEAM Marketing
  • Valencia CF
  • United Soccer League (USL)
  • Club America
  • The PFA
  • Wolverhampton Wanderers FC
  • Puma
  • FIBA


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